Las Vegas is renowned for its resorts, casinos, restaurants, and varied entertainment options. While much of the entertainment comes with a price tag, Las Vegas has also always offered an array of free shows and attractions to lure in visitors. Here is an overview of the evolution of free entertainment in Las Vegas. The Early Days When the first resorts opened on the Las Vegas Strip in the 1940s, owners knew they needed entertainment to attract guests in between gambling. The El Rancho Vegas opened in 1941 and featured orchestras and dancing girls. The Hotel Last Frontier had cowboy stunt shows and a circus. These early shows were used as marketing hooks and didn’t require additional payment. As casinos competed for customers in the 1950s, more elaborate stage shows were developed to bring in audiences. Production shows with costumed dancers, set designs, and choreographed numbers became a staple. Stars like the Rat Pack and Elvis Presley performed for free as an incentive for visitors to stay at their venues. Outdoor Attractions In 1959, the Bellagio resort unveiled an 8.5 acre lake in front with dancing fountains timed to music. The free fountain shows became an iconic draw, later enhanced in […]

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