Credit cards are integral part of urban lives today. While for some, a Credit card may still be the convenient way of purchasing and paying later; there are those who derive greater benefits which are beyond this primary Benefit, from their plastics. The key to maximize the benefits is to choose that right card for yourself from among the exhaustive choices that the card companies offer today.

A co-branded card can be of much use for it comes with multiple benefits.

What is a co-branded card?

The co-branded credit cards are issued by the banks in association with a business or a service provider as a partner and carry the logo of the business. These cards can be used just any other vanilla card but come with added advantages with the type of business or service it is associated with. While till a few years back the benefit of co-brand was available only to those who had to spend a major chunk of money in a particular sector like airline travel, today these are available for masses and one can choose from variety of co-brands according to their own spending pattern and interest.

Let us look at some of the major co-brand segments to help you identify one beneficial for you.

Travel

Travel is one of the expensive affairs and in case you are one of those who travel frequently this can be one of the options for you. There are cards that give exclusive benefits through the airlines. Major airlines like Air India, Vistara, Jet have their co-branded cards.

Not only airlines, if you frequently travel on railways, the SBI railways card is for you.

Apart from this now there are cards associated with leading travel portals like Make My Trip and Yatra that extend benefit on bookings through their sites.

ICICI in association with Delhi Metro has a card that can be doubled up as a metro card as well. Which means that the card doubles up as the access card.

Entertainment

In case you are one who splurge on entertainment then there are cards that extend benefits on movies and eating out. Multiplex chains like PVR and Adlabs also have co-branded cards that offer exclusive benefits to the movie goers.

Apart from the movies, there are cards that provide discounts on eating out. While these cards may not be associated with a single brand but have advantages for food freaks.

Purchasing

This is something that every one does. From grocery to electronics and from offline stores to online purchases, one would need to buy stuff multiple times in a month. There is a variety of cards to chose from in this segment. Brands like Big Bazaar, Croma have their co-branded cards.

Then there are cards that offer exclusive benefits on online purchases from portals like Amazon, Snapdeal etc.

Petrol

If your spends are high on petrol and the high cost of gas bothers you, then there are these cards for your wallet. Indian Oil has a co-branded card with Citibank where you can convert the reward points into free petrol.

Gaming

It may come as a surprise but there is a card for gamers as well. Xbox and Microsoft provide exclusive offers on this card with ABN.

How to apply for these

It is like any other credit card and shall undergo the regular underwriting process. Once you apply for the card, your income and expense ratio along with the credit score will be considered to decision the request. At times the offers are received through the business brands as well but the issuance of card on such offers cannot be guaranteed.

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