Whether it is proudly embellished on a tie-dyed T-shirt or more conservatively reserved to a bumper sticker – the slogan “Keep Austin Weird” has been adopted by the whimsical, creative Austinites to the local businesses, small and large. Nowadays, it has developed to be shorthand for all that is in vogue in the city. Austin’s creative vitality has gained it the reputation as an innovative business hub; liberal, forward-thinking and young.

Although Texas is often caricatured as an endless desert, best known for ranches and rodeos, the massive state actually boasts a thriving tech scene. In fact, Small Business Trends ranked Austin the ‘best city to launch a startup’. Julie Huls, who is the Austin Technology Council’s president, believes this is due to Austin’s open, collaborative business climate and diverse group of seasoned leaders.

However, it’s not just startups flourishing in Texas – well-known corporations like Websense, Toyota, and Google’s Americas Operation Center, have all made the transfer to Texas. Moreover, in terms of job creation in the technology sector, Austin ranks as one of the top cities in the United States.

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