I have seen a polar vortex, an election year, and the ELD mandate bring raise and lower the demand for trucks drastically. In the second half of this year, tariffs could be another intensifier, followed by the 2020 election year. Just because a lot of markets are slow now doesn’t mean they’ll stay that way. But it does make you have to work harder to find the good stuff.
The best strategy is for your destination to be a stronger market than where your truck is located now. There are two tricks for figuring this out.
- Do a reverse load search for where you are now and where you want to go. Are there more loads coming in than going out of your destination market? If so, then these trucks will become empty and be your competition for your next load. In the DAT TruckersEdge dashboard, you can see the number of inbound loads versus outbound loads for every state.
- Check the load-to-truck ratio. Pretend you are a guy going to a bar to talk to women – Do you want to go to a bar with a lot of dudes or would you like to be one of the few trucks in town that can take care of business. This is the way I look at the truck to load ratio numbers. I want a lot of loads with fewer trucks, and I use the Hot Market Maps in DAT Power to find those markets.
