There is never a shortage of innovation in Small Towns, especially when it comes to names. ATM can mean a lot of things to different people in various sectors. The banks would like to believe it is "Automatic Teller Machines" while customer would like to believe it is "Any Time Money". In some small towns (like Vijayawada and Kalwakurthy) ATM can also mean "Any Time Milk".
This interesting fast food restaurant in Vijayawada calls itself "Most Favourite Chicken". Probably would like to comfort its customers that it is as good (exterior looks and interior ambiance) as the better known Multinational company. The multinational itself can do nothing to complain.