Over the past few months there is a greater visibility of business establishments (picture below). This raises an important:
What is that people are more interested in - buy gold jewellery or borrow money?
In every city (the above picture is from Hyderabad), town or large villages shops selling jewellery and lending money against gold are increasingly visible. Five years back it was only registered Pawnbrokers who offered such services. Now, we have banks, NBFCs, pawnbrokers, jewellery shops, and informal moneylenders offering gold loans. This leads to another question: Are people more desperate to borrow now than they were five years ago or is simply financialisation of commodities spreading to different parts and different segments of the economy?
