Based in Rehovot Better juicewhich offers technology to reduce all types of sugars from a wide range of fruit products by up to 80%, has completed the process Gra The (generally recognized as safe) procedure for its proprietary process.

“The GRAS determination was analyzed by an independent panel of experts qualified by their training and experience to evaluate the safety of food ingredients, especially the use of new enzymatic techniques to alter the sugar profile in juices. This determination covers all juice flavors, concentrated juices and applications containing any type of The concentrated or pureed juice, as well as the final product and the process itself.”

After completing the GRAS process, Better Juice will submit its technology to the FDA for review under the GRAS notification program.

“Completing the GRAS self-determination is an important milestone for Better Juice, as it confirms the safety and effectiveness of our technology in reducing sugar content by up to 80%,” said Gali Yarom, co-founder and CEO of Better Juice. “This recognition will enable us to expand our reach and help more people “Food producers are working to produce healthy, low-sugar products that are increasingly demanded by consumers.”

Better Juice was founded at Strauss Group's Kitchen FoodTech Hub. She says the enzymatic sugar reduction process ensures that healthy components such as vitamins, including vitamin C, minerals, organic acids and fibre, are preserved.

According to a report by Grand View Research cited by Better Juice, the global low-sugar food and beverage market is expected to reach $79.5 billion by 2028.

Published by Globes, Israel Business News – en.globes.co.il – on May 21, 2024.

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