What is happening with the Hot Wheels NFT project based on Fast & Furious?

Additionally, individual who manage to collect the entire set of digital collectibles will receive an additional reward. Mattel is helping to bridge the digital world of NFTs to the world of IRL collectibles by rewarding these holders with a physical die-cast version of Suki’s car.

Mattel decided to partner with the Flow blockchain for the release. Buyers can take advantage of Flow’s user-friendly platform to purchase the digital assets with credit cards. By doing so, Mattel is making it easy to onboard non-crypto-native fans of the film franchise to Web3.

Has Mattel launched an NFT collection before?

Mattel collaborated with the Boss Beauties NFT project to release a collection based on the iconic Barbie line of toys earlier this month. The NFTs featured 250 of Barbie’s careers all in the Boss Beauties’ signature art style. Like the Hot Wheels release, the Barbie x Boss Beauties collection launched exclusively on the Flow blockchain.

Furthermore, Mattel also worked with OnChain Studios to release a Star Wars-themed line of digital collectibles on May 4th, the unofficial Star Wars holiday. Called Cryptoys, these digital collectibles allowed holders to customize their NFTs with different apparel and accessories.

Mattel clearly believes NFT technology will revolutionize the toy industry. By taking the lead in releasing NFT projects for Fast and Furious, Barbie, and Star Wars, the toymaker is positioning itself to take full advantage.

via NFT Evening https://ift.tt/jmetx6Y