In opposition to the backdrop of a difficult housing market, Mortgage Professionals Canada (MPC) has unveiled a brand new nationwide Marketing Campaign emphasizing the pivotal position mortgage brokers play in guiding Canadians in direction of their homeownership goals.

The marketing campaign, titled “There’s a greater place to start out,” was launched at present on the affiliation’s nationwide convention happening in Toronto. It underscores the worth of skilled recommendation, reassurance, and various selections that mortgage brokers supply to potential owners.

Lauren van den Berg, President and CEO of Mortgage Professionals Canada, stated many potential patrons face info overload when trying to find mortgages or mortgage recommendation on-line.

“We all know our brokers have the experience to finest advise Canadians when shopping for their dwelling, however not sufficient shoppers know that is the perfect place to start out,” she stated. “So many Canadians are scouring on-line for info making an attempt to determine what’s finest for them, which leads to a lot conflicting info and choices to select from.”

The marketing campaign’s core message encourages Canadians to seek the advice of consultants for real options reasonably than getting misplaced within the maze of on-line info.

This digital-centric marketing campaign addresses the rising anxieties Canadians harbor about buying houses and securing mortgages, particularly within the backdrop of the present housing affordability disaster.

MPC’s current Semi-Annual State of the Housing Market discovered the share of non-homeowners believing they may by no means personal a house has surged by 15 factors in simply half a 12 months. One other 69% of present owners with mortgages expressed apprehension about renewing their phrases amidst escalating charges.

Van den Berg emphasised the position of mortgage brokers on this situation, reassuring homebuyers that mortgage professionals are “with you each step of the best way to reply all your questions and information you to your new dwelling with customized, unbiased, and goal recommendation, so that you get the perfect product potential.”

The dealer benefit

The marketing campaign additionally highlights the distinctive benefits brokers carry to the desk. In contrast to coping with particular person monetary establishments, brokers have entry to a number of lenders and merchandise, enabling them to supply tailor-made options based mostly on their complete market information.

MPC emphasizes that mortgage professionals additionally shoulder the stress of navigating the market intricacies, together with all the newest rules, making certain purchasers can give attention to their homeownership goals.

MPC’s semi-annual shopper survey additionally revealed one other development: an growing variety of Canadian homebuyers are inserting their belief in brokers, with their market share on an upward trajectory.

Practically a 3rd of the respondents stated that they had used the companies of a dealer when buying their present dwelling, marking an uptick from prior surveys. Notably, youthful patrons, together with Millennials and Gen Z, are probably the most inclined to hunt dealer companies, with 41% of every demographic choosing dealer experience.

By this marketing campaign, MPC goals to reassure homebuyers that with the correct steerage, the dream of homeownership can nonetheless be inside attain.

“We’re a part of the group, similar to you, and are obsessed with serving to Canadians via the house shopping for course of,” van den Berg stated. “With the launch of this marketing campaign, our goal is to indicate homebuyers that there’s a higher place to begin to obtain the dream of homeownership.”

These focused on studying extra can go to www.findmeabroker.ca.