HDFC Bank, a prominent player in India’s private banking sector, has introduced ‘Cardless EasyEMI,’ a comprehensive digital consumer loan solution in partnership with ShopSe, a fully digital pay-later marketplace. This groundbreaking offering, unveiled at the 2023 Global Fintech Fest in Mumbai, signifies a major leap towards a fully digital and frictionless lending experience.

With ‘Cardless EasyEMI,’ customers can access credit without the burdensome requirements of traditional paperwork. By simply scanning a QR code at participating ShopSe or Bank retailers, individuals can effortlessly convert their purchases into convenient EMIs. Thanks to robust collaborations with leading brands and merchants, the entire process takes less than 5 minutes, ensuring swift access to credit.

Existing HDFC Bank customers may find themselves eligible for pre-approved offers, while newcomers can secure immediate consumer durable loans of up to Rs 60,000 for a 12-month tenure. All that’s needed for identification is a PAN card and mobile number.

Parag Rao, Country Head of Payments, Consumer Finance, Technology & Digital Banking at HDFC Bank, emphasized the institution’s goal to deliver digitally empowered customer experiences, offering unparalleled convenience.

Pallav Jain, CEO of ShopSe India, echoed this sentiment, highlighting their dedication to providing retailers and customers across the nation with accessible affordability solutions through a seamless digital journey. ‘Cardless EasyEMI’ with HDFC Bank exemplifies this commitment, offering a hassle-free digital financial option accessible to all customers.”

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