Auri Kananen, a 30-year-old from Tampa, Florida, has shown that side hustles can be much more than just a way to make extra money. She turned her passion for Cleaning into a lucrative business, amassing a fortune along the way.
The Power of Social Media
While working as a cleaning supervisor, Auri began sharing her cleaning tips and tricks on social media platforms like YouTube and TikTok. Her content quickly gained traction, attracting sponsors and significant ad revenue.
Building a Following
Today, Auri has over 10 million followers on TikTok and has earned more than £429,088 from her YouTube channel alone. She describes the feeling of cleaning as “satisfying” and “the best thing ever,” sentiments that have resonated with her massive online community.
Turning Passion into Business
Last year, Auri took her side hustle to the next level by launching her own cleaning business. She now travels the world, cleaning homes in countries like the UK, Switzerland, and Sweden.
The Challenges and Rewards
Though she often encounters homes in dire conditions, filled with rubbish and mouldy food, Auri finds the work rewarding. She believes she can relate to her clients, many of whom are dealing with Personal issues that have led to the state of their homes.
Changing Lives, One Clean Home at a Time
Auri’s work has had a profound impact on her clients. Many have written to her months after her service, expressing their gratitude and sharing how her cleaning has helped them break negative cycles in their lives.
Conclusion
Side hustles can be more than just a way to make extra money; they can be life-changing. Auri Kananen’s story is a testament to the power of passion, hard work, and the incredible reach of social media.
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