Start-up Swaystack launches personalised engagement platform

Company and Product Launch: Fintech start-up Swaystack debuts its personalised engagement platform aimed at banks and credit unions to foster digital channel growth and tailored experiences.
Platform Integration: The offering is designed to seamlessly integrate with an institution’s core banking system, data warehouse, and other data sources to leverage insights for generating product recommendations based on consumers’ account, transactional, and behavioral data.
Omnichannel Campaigns: Swaystack’s platform enables the easy definition of audiences and launch of omnichannel campaigns, empowering banks and credit unions to compete with larger entities by winning preferred financial institution status.
Founder’s Vision: Har Rai Khalsa, CEO of Swaystack and former VP at Alkami Technology, highlights the platform’s role in helping smaller financial institutions compete with megabanks and neobanks through personalised digital engagement.
Founders’ Background: The start-up was founded by Khalsa and CTO Simran Singh, who collectively bring over two decades of fintech experience, with previous ventures serving over 300 financial institutions.
Location: Based in Miami, USA, Swaystack aims to leverage its expertise and technology to empower banks and credit unions in enhancing their digital engagement strategies and standing out in the competitive landscape.

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