CoinEx, a crypto alternate that serves greater than 3 million registered customers in over 200 nations and areas, has adopted a brand new model slogan — Making Crypto Buying and selling Simpler. We interviewed Mr. Haipo Yang, CoinEx’s founder and CEO, and mentioned subjects regarding CoinEx and the long run growth of the crypto business.

Q: What are the issues behind CoinEx’s new slogan — Making Crypto Buying and selling Simpler?

A: Right this moment’s crypto market has entered a brand new stage when it comes to technological progress, market scale, and consumer base. At its top, the whole market cap of cryptocurrency approached $3 trillion. In the meantime, surpassing Fb, Bitcoin has turn out to be one of many 10 Most worthy belongings globally. Cryptocurrency is now an integral a part of international belongings, and crypto applied sciences are additionally influencing extra industries and customers.

On the similar time, many are daunted by crypto applied sciences. Of their view, the market is reserved for geeks {and professional} traders solely. Such a stereotype is just not wholly unfounded — many buying and selling platforms on the market are certainly designed for professionals. They simply hold introducing new features and pile up all options and merchandise with out contemplating consumer capabilities, which discourages many newcomers.

Image this: A mean consumer visits a crypto alternate to purchase Bitcoin. Nevertheless, swamped by derivatives like supply contracts and European choices, he has no concept easy methods to purchase Bitcoin in any respect. Are such platforms actually designed for most people? They assume customers may want this or that however ignore an important proven fact that for many customers, it isn’t that simple to finish the very first crypto commerce.

Decentralized crypto applied sciences are created to serve the general public within the first place. All crypto customers deserve respect —not solely simply the skilled, but additionally retail traders, deserve entry to the crypto business. The dismissal of inexperienced persons and retail customers goes counter to the crypto sector’s unique mission, which is to interrupt the monetary monopoly.

As such, we work to take away customers’ misgivings concerning the crypto business and break monetary shackles. We need to ship a message that crypto buying and selling is a stage enjoying subject and that finance is on no account the privilege of sure teams of individuals. We are going to construct a bridge that connects customers with the crypto area. As a gateway to the crypto market, CoinEx helps customers full every crypto transaction with ease.

Q: The slogan improve of CoinEx includes strategic changes when it comes to branding, product and expertise. Might you make clear the long run imaginative and prescient and strategic plans of CoinEx?

A: CoinEx will “make crypto buying and selling simpler” by means of product, token itemizing, and consumer companies.

To begin with, with regards to merchandise, we train restraint and by no means pile features upon features. As a substitute, CoinEx guarantees to supply adequate and satisfying features. In contrast to many exchanges that provide an extreme variety of redundant features, CoinEx pursues “EASIER”. This doesn’t imply that there are fewer issues you are able to do on CoinEx. Quite the opposite, we goal to show sophistication into simplicity by constructing merchandise that meet actual calls for.

As well as, we additionally connect nice significance to token-listing. CoinMarketCap exhibits practically 20,000 kinds of crypto belongings globally. Nevertheless, lots of them include nice dangers. As we are able to see as we speak, most buying and selling platforms endure from both a scarcity of range or rubbish belongings. Because of this our analysis workforce spends loads of time screening the cryptos out there available in the market. To a sure extent, CoinEx saves customers the difficulty of threat filtering, permitting them to take a position simply in belongings minimizing customers’ workload.

Final however not least, CoinEx emphasizes consumer service. Right here at CoinEx, we provide skilled, environment friendly and thoughtful consumer companies. When inexperienced persons are confused with crypto-related merchandise, which is often the case, they’ll all the time flip to our intuitive newbie guides, all-encompassing assist paperwork and humanitarian consumer assist. CoinEx respects every atypical consumer by way of first-rate companies.

Q: In contrast with the previous, {many professional} traders like VC corporations, hedge funds, and asset managers have joined the crypto market. Will this raise up the funding threshold of the crypto area? Do retail traders nonetheless have an opportunity in such a market?

A: Skilled traders and retail traders are usually not in an antithesis relation. The truth that extra traders have joined the business comes as a recognition of the market and injects extra liquidity into the crypto area. It’s pure that a longtime market will appeal to varied traders, however that doesn’t imply there aren’t any alternatives for retail traders.

Right here, we are able to examine the crypto market with typical monetary markets. In a standard monetary market, giant funding banks are inherently centralized. An organization must undergo a sophisticated course of earlier than it will possibly go public. As such, shares can solely be issued by way of huge establishments, whereas major markets are unique to skilled traders. Retail traders, then again, are saved out of this course of.

Such a centralized monopoly incurs costly prices and creates a excessive threshold. Primarily, inventory issuance gives funds to venture groups and creates funding alternatives for traders. In the meantime, middleman gamers like funding banks and VC corporations don’t enhance capital effectivity. Blockchain and crypto applied sciences have introduced a brand new decentralized resolution that enables retail traders to straight take part in major markets by means of IDO and IEO, thereby breaking the monopoly {of professional} traders.

Over the previous few years, we have now seen many new makes an attempt within the crypto business, overlaying DeFi, meme and Play-to-Earn. Many of those new classes are neither created by skilled merchants, nor are designed for giant establishments. The crypto sector is now accessible to all, which implies that each investor has the chance to revenue from cryptos.

Q: Over the past two years of fast progress, CoinEx has all the time prioritized consumer experiences and consumer calls for. How do you place “EASIER” into observe throughout fixed product iterations? Sooner or later, what are your priorities for streamlining the buying and selling expertise?

A: Now we have been specializing in mechanisms, interplay, and content-guided when upgrading CoinEx merchandise. Customers use a product to satisfy their supposed objectives. As such, “EASIER” implies that we must always assist customers meet such objectives as rapidly as doable.

As for product mechanisms, we hope that customers can meet their objectives by way of the best operations. For example, Swap, a brand new function just lately launched by CoinEx, helps customers meet one easy objective, which is to swap one sort of cryptocurrency for one more. In contrast to different swap merchandise that usually ask customers to account for sophisticated phrases reminiscent of slippage, market value, and restrict value, CoinEx Swap is backed by a set of independently developed sensible algorithms, which solely requires customers to enter the goal cryptos and the swap quantity, and the whole lot else might be dealt with by CoinEx. With Swap, customers profit from quick conversions at wonderful costs.

Apart from mechanisms, we additionally worth interplay, which covers webpage interplay and visible guides. As a substitute of stacking up all of the features and data on one web page, CoinEx strives for easy content material that enables customers to identify the perform they want on the first look. Furthermore, we are going to hold bettering our textual content introductions and product descriptions in content material pointers, serving to all customers get began with CoinEx instantly by means of easy, intuitive expressions.

Through the interview, Haipo Yang additionally talked about that the advance of consumer experiences is a endless course of. Based on him, product growth requires unremitting efforts. CoinEx insists that crypto belongings must be made out there to most people. It goals to “break monetary shackles” and attempt for “EASIER” with user-centered design (UCD) or user-driven growth (UDD) by bettering its merchandise. Now we have each purpose to imagine that pushed by CoinEx’s efforts, the crypto buying and selling sector will present new alternatives for extra retail traders.