In what is deemed a ‘WOW!’ news, the internet is buzzing with the announcement of Akasa Air ordering 150 Boeing 737 MAX aircraft to increase its capacity in the international aviation space. Customers already attest that Akasa Air’s fares are quite affordable for middle-class travelers; with this additional aircraft, affordability is expected to be more convenient for people.

Sometimes lowering your price does not decrease your profitability but increases your client loyalty, which in the long term covers all short-term losses – it is worth the wait. Says Chidiebere Moses Ogbodo, Editor-in-Chief of Insights Success Magazines

Here is the full story, as first seen on India Today Business Desk, published on Jan 18, 2024

Economical airline Akasa Air revealed its plan on Thursday to buy 150 Boeing 737 MAX narrowbody planes. This move is aimed at making the airline bigger in India, both within the country and internationally. The announcement was made at an event called “WINGS India 2024” in Hyderabad. Akasa Air’s order includes Boeing’s 737 MAX 10 and 737 MAX 8-200 jets, excluding the Max 9 variant, which has faced issues and is currently grounded.

The event in India brought together important players in the aviation industry, such as plane makers, airlines, and government representatives. This highlights the industry’s ability to adapt and thrive, especially with a focus on international flights.

Akasa Air’s decision to order a significant quantity of Boeing 737 MAX aircraft fits with the global trend of airlines getting ready for increased air travel.

Vinay Dube, the Founder and CEO of Akasa Air, expressed excitement about this historic order, stating that it positions Akasa to become one of the top 30 airlines globally by the end of the decade. He emphasized the growth potential in India’s aviation market and highlighted the airline’s goal to connect people, places, and cultures.

Dube mentioned that the new planes will strengthen Akasa Air’s operations as the airline plans to expand both within India and internationally. He expressed confidence in the airline’s ability to serve millions of satisfied travelers as they enter the next phase of their growth.

What is Akasa Air?

Akasa Air, founded in 2021 by Rakesh Jhunjhunwala, Vinay Dube and Aditya Ghosh, features the greenest and youngest fleet in the country. Headquartered in Mumbai, this low-cost Indian airline is making significant strides in the aviation industry, competing fiercely with Air India and Indigo. Currently, it commands a 4% market share, establishing itself as a dynamic player in the Indian aviation landscape.

Akasa Air aims to make air travel inclusive and affordable for all, believing that a robust air transportation system connects people, cultures, and regions.

The airline allows baggage weighing up to 7 kg for hand baggage and up to 15 kg for standard check-in baggage, with the option to pre-book additional baggage online for a fee.

The airline is known for great customer service, reliable operations, and affordable fares. Guided by a youthful personality, an employee-centric philosophy, a tech-led approach, and a service-oriented culture, Akasa Air is led by a professional and experienced leadership team committed to social responsibility, economic sustainability, and empathy.

As India’s newest airline, Akasa Air looks forward to welcoming passengers on board and encourages them to consider it as “Your Sky.”

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