Everything has changed. Everything keeps changing and will remain in constant flux. That is the nature of change. Of the times termed modernistic, the term remains fresh forever. The biggest thrust to this change was, and will going to remain, is technology. The jinn of digitalization has swept over the entire human world like an illuminated magic lamp. People forced to stay confined in their houses for the last two years changed their habits so much so that, now all the businesses are compelled to offer everything D2H (Direct To Homes): from a tiny shoelace to a Caravan delivered to customers’ doorsteps.
In this wave of revolution, old school is fading fast. As a keen reader, you might have noticed the old-fashioned writing style adopted in the last para. Let us take it as a tribute to that old-world charm and move on to the concurrent era.
Although you can notice this most significant change of the centuries in almost every aspect of our lives, you will still be amazed at the way that everything has now turned into a kind of digital, online, and virtual verse that is, sorry was, beyond our physical realm, but now is a part of our phygital land. If you are live online, then you are in buzz. That is branding, which is like breathing for contemporary companies, businesses, and organizations. If you are not a brand, how will you create a buzz?
And everything branding-oriented must constantly be creating and living in a digital buzz to keep connected with current, past, or future (potential) customers. That is the first rule of Digital Marketing (DM). Since DM’s birth in the nineties, it boomeranged into its current avatar, where there is always a sense of confusion looming. And the pace is breakneck, so there is no time for brooding on anything but the end goal –holistic brand development (read Brand Building) and sustainable business growth (read ROI).
And when achieving these both objectives simultaneously, who understands the dynamic market nerve better than BrandLoom. “I know at the onset you want proof,” says Avinash Chandra, Founder and CEO, and adds, “So, here it is.”
We Ensure Your Brand’s Grand Success Happens
Since its seven years (in May, Brandloom crosses its eighth anniversary) of conception in a small studio in Gurgaon, the company expanded its reach and scope to seven cities – Bengaluru, Delhi NCR, Gurgaon, Mumbai, Pune, London, and New York; six countries – India, UK, USA, Canada, Australia and UAE; and five continents with one vision: ‘Make You Shine, Boost Your Brand, and Make Your Revenue Climb.’
BrandLoom, as India’s most sought-after ROI-focused digital marketing and Branding agency, helped global brands like TATA, Valvoline, Wipro, Hero Cycles, Jubilant, Medicover, LifeStraw, Opple, Lumax, Hero Motors, and many more realize this vision in reality.
Avinash insists, “Our passion is to create profitable brands, and our mission is to help our clients connect efficiently with their audience.”
He claims they (he and his team BrandLoom) always aim to deliver the results they promise to their clients. Abiding by their values helps them achieve that. Their core values are Integrity, Honesty, Cooperation, Constant Learning and Principled Entrepreneurship.
They always do the right thing, even when no one is watching. They always prioritize their clients’ interests and conduct themselves with honesty at all times.
They depend on each other as a team and work together to create a culture where everyone can achieve their goals.
They are always developing themselves and helping others do the same; “Because we can only win when we nurture ourselves as a team and as individuals.”
They drive efforts like entrepreneurs, meaning they take ownership of their actions. They don’t make excuses when things don’t work out; they learn from their mistakes and make sure never to repeat them.
“And we ALWAYS deliver results as committed by giving 100% to every project we take up,” marks Avinash, whose journey started over two decades ago with Philips at the ground level.
The Digital Secret of Brand Triumph
As his career progressed, Avinash worked with companies like Bausch & Lomb, Hanes, Lycra, Invista, and Opple. By the time he was conceptualizing BrandLoom, Avinash was heading the Marketing Team of Opple.
He was really lucky to get an all-rounder marketing experience- as he knew he wanted to strike out on his own at some point. In 2015, Avinash finally took a leap of faith and founded BrandLoom, drawing on his diverse marketing experience. “Since then, I have never looked back.”
Avinash considers that one of his most courageous action career-wise, as he left not only the corporate ladder so close to the top but also a well-paying position to strike out on his own. “Luckily for me, my family was extremely supportive,” says the man with utmost sincerity and modesty, true marks of a great leader.
The inspiration behind venturing into the corporate branding industry was always there. Having worked in the marketing industry for so long, Avinash understands that many companies fail to grow because they fail to connect with their audiences.
Let’s look at Nike- what makes it such a massive cult brand? The answer is – its strong emotional core which speaks of a higher purpose.
He has seen first-hand the power of human psychology in shaping consumer behaviour. People make decisions based on emotions and values, not just logic and reason. A brand that can tap into the emotional needs and desires of its audience has a distinct advantage in today’s competitive market.
And this is what most companies miss out on. And of the few who do understand it, find that – it’s a really hard goal to achieve!
Avinash has seen many great ideas fizzle away because they did not know how to resonate with their audiences.
He states, “I want to see new ideas take shape; I admire people who make things happen. I guide them to figure out their approach to the market. This desire to build something with creative, enthusiastic people; and make things prosper is what inspired me to establish BrandLoom.”
According to him, their USP has always been their unique branding-e-commerce approach.
“We don’t believe there is a one-size-fits-all solution,” he explains.
The Emotional Core of Timeless Connect
More than trends, he and his team try to find the purpose that forms a brand’s core and build a timeless one that will emotionally resonate with the audience.
When a brand is able to create a connection with its audience on an emotional level, it triggers a psychological response that drives engagement, loyalty, and advocacy. By understanding the psychological drivers of human behavior, team BrandLoom creates marketing strategies that speak directly to the audience’s deepest desires and motivations.
It means understanding the audience’s pain points and desires and crafting the brand’s message in such a way that it gets the audience emotionally invested in it to build high recall and ensure sustainable growth.
Avinash reveals that they work on all the facets of a brand- its content, visuals, values, purpose and message; and they carefully choose the right channels and medium to convey its essence.
They take a holistic approach which aims to provide the best brand experience to the audiences.
“Of course, the discussion wouldn’t be complete without mentioning our team, our biggest USP. We are proud to have some of the brightest and most diligent minds in the industry working with us- and they consistently deliver great work, which keeps us going,” he shares.
BrandLoom is a full-service branding and marketing agency. So everything from brand conceptualization to design, positioning and deployment is taken care of by its team.
They offer a plethora of digital marketing services like website design and development, SEO, content marketing, social media marketing, graphic design and advertising.
With the help of these, they deploy the brand and ensure that it’s sending out the right message, and the same is reaching the people that matter.
According to Avinash, there are some vital qualities that a leading corporate branding agency must possess, and BrandLoom has successfully achieved many of them. He believes that a leading corporate branding agency must be willing, to be honest with the clients.
We Live by Our Transparency
Many times, branding and marketing agencies blindly say yes to their clients. It does much harm because what a client really NEEDS is often very different from what they WANT.
A good agency should also act as an advisor and give honest feedback on what they think about their clients’ ideas and demands. Otherwise, clients end up wasting time, energy and money on something that offers zero returns and should never have been done in the first place!
BrandLoom, being built on the core values of honesty and integrity, is brutally honest. “We are always transparent with our clients and take pains to explain things objectively. Because our clients’ interests are always our number one priority, they always get the right advice, no matter what,” he says.
Avinash also shares that starting something new is always challenging.
When they started in 2015- there were practically no accessible branding agencies. People would register a name, buy a web domain, stick a logo, and call it a day.
Nobody understood why branding was important.
The biggest challenge they faced then was educating the audience about why branding is important and what good it can do for their business. Since branding does not immediately start giving any monetary benefits- it took much work convincing clients to invest in it.
The challenge remains even today – because branding is still a very niche service. However, more businesses are realizing its need, as awareness has grown significantly in the last few years.
Avinash: “On our behalf, we have been trying to raise interest and awareness about branding online.”
The other big problem in the initial years was, of course, the need for more bandwidth. They had many ideas. But being a bootstrapped company, finding the right people to do things was hard.
It was a vicious circle. They could not take up projects because they did not have a full team. And because they couldn’t take up projects, they couldn’t hire the right people.
Building a high-performance team took time. “However, now we are happy to say that we have a strong core team and can deliver on our strategies,” says Avinash with a smile.
The Future Intelligence in Tech-Integration
Being an experienced leader, he also shares his precious opinion on how technology is further transforming the corporate branding industry and what advancements can be expected in the future.
He does not doubt that technology has changed the branding industry. “We now have a proliferation of brands in the internet era.” New ways are available for deploying a brand and taking its message to the world.
At the same time, customer expectations are changing rapidly. In a globalized world, people have access to a lot of content. Customers are spoilt for choice.
You are no longer competing with just a few home-grown players but with international ones as well. So expectations are sky-high. And businesses rightfully demand international-calibre work.
“Today, technology enables us to create immersive, personalized experiences.” For example, artificial intelligence and machine learning are revolutionizing the way brands interact with customers and personalize their experiences. “We have so many intelligent tools now- utilizing them will help brands understand their customers better and offer quick assistance on whatever they may need.”
The better you are at using these tools, the prompter you will be in responding to your customers, and the better it will be for your brand image.
Besides technology, social media also plays an increasingly important role in brand building. With billions of people using social media platforms daily, brands that leverage social media effectively can connect with their audiences and build their reputations.
By creating compelling content and interacting with their followers, brands can establish themselves as trusted authorities in their respective industries.
There is one more point Avinash wants to add from a strategic point of view. He believes the future of branding will likely involve a greater focus on sustainability and social responsibility. Consumers increasingly demand that brands take a stand on issues like climate change, social justice, and equality.
Brands that demonstrate a commitment to these values will be more likely to earn the loyalty of their customers and build a strong brand reputation.
Socially Responsible and Sustainable Tomorrow
On envisioning the future of BrandLoom in the new times, Avinash reveals that they are optimistic about their prospects.
First, they have been shoring their core capabilities and expanding in new markets. They have also debuted in the USA and UK and are ready for new challenges.
Another highlight of BrandLoom is that the team quickly adapts to new times. Their vision for the future also involves leveraging technology more extensively in their operations.
They have their fingers on the industry pulse and will stay updated with the latest trends and tools. So that they can offer their clients the best possible solutions for their marketing and branding needs.
As they move forward, they also see themselves expanding their reach and working with clients from various industries and backgrounds. “Our goal is to help businesses of all sizes and types achieve their marketing and branding goals, and we will continue to develop our expertise and resources to make this possible,” adds Avinash.
Here is some data about BrandLoom’s progress-
➔ “We saw a 30% increase in demand for our services over last year, and we expect this trend to continue as more businesses recognize the importance of branding in a competitive market.”
➔ “Our agency has helped to increase client revenue by an average of 30% through our strategic branding and marketing efforts, and we plan to improve these results further using cutting-edge technologies and data-driven insights.”
➔ “We plan to expand our team by 40% this year to accommodate the increasing demand for our services and ensure that we continue to deliver high-quality work to our clients,” Avinash concludes.
Our Clients Are Our Brand Ambassadors:
“Hi, I am Sandy Verma.
Before I met Avinash and BrandLoom, people knew me, but that was not my ultimate idea. I wanted to reach out to businesses and help them with my expertise and knowledge. My aim was to connect with my people. But I was clueless about working it out. So, I collaborated with BrandLoom. I’d say they helped me transition out of a 20+ year position as a bartender to a brand and the founder of a top hospitality consulting company in India and overseas.
The team at BrandLoom had this remarkable ability to comprehend the industry and the audience around. I think this has what resulted in creating a new SANDY – a brand and even a new me. They helped me with redesigning my website and make it SEO-optimized, improve my social presence, which was entirely different than what I had been doing earlier. And with some exceptional paid campaigns, they helped me with my personal branding. I’d say I had the skills, knowledge, a purpose and an idea. But It was BrandLoom to bring it all to life and make it meaningful.” – Hear it from Sandy himself at https://youtu.be/gQM9oSkAaf0; Sandy Verma– Celebrity Bartender, Founder and CEO of Barwizard, India’s top F&B Specialist.
***
“Hi, I am Harpal Singh, Founder of Mindmine Global.
Before partnering with BrandLoom, we just had a website with no traffic and zero brand awareness. We had a few active campaigns. But they were not generating any results. Then a friend of mine recommended BrandLoom. The team redesigned our website and created a spectacular content strategy for our business. We started getting online queries across the borders, and today we run separate batches for international students. At present, we have a larger audience base with a stronger market position. Today, we proudly say that we are the most sought-after IELTS trainers in the world.
I am thankful to team BrandLoom for helping us at each step of our journey from 0 to 100%.” – Hear it from Harpal himself https://www.youtube.com/watch?v=nt4O5vgN-8k.
***
“Hi, I am Richa Sethi, Founder of GeLlitt!
We had a great app idea. But we didn’t know how to present it before the masses. We weren’t able to find ourselves online with our brand name. We’re glad to have found BrandLoom. GetLitt! was just a name until the brilliant marketing plan designed by BrandLoom gave us an extensive digital presence.
They strategically redesigned our site map and implemented the latest search engine techniques. The traffic moved up from virtually zero to 20,000+ in 6 months.” Hear it at https://www.youtube.com/watch?v=01lWj0Kv50A.
***
“Hi, I am Shweta.
I run my own company named Wall Curry, which deals in high-end bespoke wall coverings and wall-art solutions. We needed a digital marketing partner, and BrandLoom came into the picture. Avinash and his team at BrandLoom helped me create a website that could strike that perfect balance between my artistic vision and my business objectives.
They built me a fast website that opens at the click of a button- and thus allows my visitors go through my offering smoothly. BrandLoom has made me a website according to my design sensibility and requirements. A site that is both good in terms of functionality and design. Avinash also gave me valuable input for a strategy for my brand. And I am happy with the execution of the project.
I would also like to mention BrandLoom’s highly responsive team. I would recommend BrandLoom for companies and individuals who are looking for a digital marketing partner. Go ahead, and choose BrandLoom.” – Hear it from Shweta herself https://www.youtube.com/watch?v=osMFJwpgur4; Shweta Gupta, Founder, Wall Curry.
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