Food is a basic need as we all learned it from childhood. With the development of nations, Food cuisines also saw an immense and unique change. There is no end to innovative recipes and inventing a new one with every passing day. Whether it be the authentic spicy flavours or mouth-watering sweet dishes, Food has its own different effect on people.

Continuing this evolving food chain, Absolute Barbecues presents the world with some exceptional and crème de la crème dishes. Pioneering many new dishes, it delivers the customers value to their money.

With the great ambiance, Absolute Barbecues also gives the best deals for all the food lovers. We learned about Absolute Barbecues (AB), and with an exclusive interview with Insights Success, Prosenjit Roy Choudhury – CEO and Founder of the renowned food chain brand talks about his experience in handling a leading food chain company.

Following are the highlights of the interview.

Please brief us about Absolute Barbecues in detail.

We started our journey in 2013 at Jubillee Hills, Hyderabad, by the restaurateur Prasenjit Roy Chowdhury. This restaurant chain is popularly known as AB’s; the brand pioneered the concept of a wish grill, which serves a wide array of exotic food for guests.

We became a talking subject in the foodies’ community from day one and garnered customers’ attention. We started getting severe trade queries from different parts of the country, which gave management the required fuel for brand expansion. Presently, the brand has 46 outlets across 20 cities in India, along with two international outlets.

The restaurant chain has an online presence as well in the home delivery vertical known as AB’s Express and is available on all popular food delivery platforms.

Customer centricity, quality food, friendly ambiance, outstanding service, and value for money offering have been the main success factors for the brand. AB is one of the country’s most successful casual dining brands and awarded by the best, including Times Group, Food Connoisseurs, Zomato, and many more.

What made you venture into a food franchise business?

Having worked in the hospitality industry has helped me in the F&B segment. My passion for food brought me to this business profile.

What kind of offerings does Absolute Barbecues provide to its clients?

Absolute Barbecues is known for its bar-b-que dine-in segment where customers are served with more than 100 varieties of starters, main course, and deserts. Wish grill and live grill on the table are the key elements of the offering where exotic meat and other foods are being served.

The restaurants also offer different mocktails with unlimited food. Liquors are served from a few hand-picked outlets.

From the online delivery platforms, customers can order delicious BBQ boxes as per their requirements. Special a la carte items are also available from online food delivery platforms, AB’s website, and App.

How was your firm/business affected in these COVID times, and what were the steps you took to curb the damages, all the while helping your clients and maintaining the safety of your employees?

Pandemic has hit everyone’s life directly or indirectly, and the restaurant industry was one of the most affected business segments. However, the management transformed the problem into an opportunity in disguise, and the brand AB’s Express took birth during this volatile situation. Presently, our delivery vertical has become one of the key contributors to the organization.

AB’s express was not launched to survive the business but keep in mind the customers’ requirements. Food lovers and the loyal customers of AB’s were missing the dine-in experience of their favourite brand. Hence, the management decided to serve them a similar experience at their home.

As a brand, we think about customer-centricity and employee welfare, which is one of the key factors for brand success. Apart from the required financial aids, we have driven the employee vaccination campaign. We also took the responsibility to complete 100% vaccination for the employees at the earliest.

What would you like to advice the young generation of entrepreneurs and enthusiasts who want to venture into the food franchise space?

It’s just pretty simple, continuous innovation, listening to your customer’s feedback, and giving freedom to your team to take ownership of the business, and business would happen.

Where do you envision your firm/business to be in the long run, and what are your future goals? How do you plan to embrace the changes happening in the food franchise industry?

AB’s plan is to open 70 more restaurants in the next three years’ time and expand footprints in the Middle East, Asian countries, and Colombo.

What is the current industrial scenario of the food franchise industry?

Every day new innovations are introduced, concept-based and theme-based food ventures are booming rapidly. A lot of ready-to-cook food ingredients are now available in the market. A food business is taking an organized business format, and it is a good thing to happen for everyone.

Symbolising Quintessential Leadership Qualities

Prosenjit Roy Choudhury is a Hotel Management graduate from IHM Bhopal of 1995 batch. He joined Sayaji Hotel Indore as a management trainee. He then specialised in Food and Beverage Vertical. He took over as DGM – F&B in 2002 and successfully ran the hotel till 2005.

He ventured as a CEO with the retail food business and co-founded Barbeque Nation. He was awarded as ‘Most Youngest and Innovative CEO by Indian School of Management Studies during this tenure.’

He moved from BBQ Nation to pursue his further entrepreneur instant and rolled out Absolute Barbecues, popularly known as AB’s. In just seven years, this brand opened 46 restaurants across India and two in Dubai.

The post Absolute Barbecues: A Never-ending Track of Best Food Quality  appeared first on Insights Success.