Imagine it is the time for breakfast and as you take the first bite of aloo paratha smeared with pure ghee, you can feel it melting in your mouth bursting with flavor as you savor its taste to unimaginable lengths. This is the kind of craving everyone wants to satiate at the earliest. Snacks and delicacies like Chole Bhature, Dahi Bhalle, Rajma Chawal, and the lip smacking Lassi are the go-to treats for people who believe in eating heavy and delicious. That is why people from all over the world prefer the North Indian Cuisine because not only it fills the stomach to its brim – it is healthier than most of the Food out there.

There is one restaurant chain that excels in providing authentic North Indian cuisine throughout the globe, and it is none other than PIND BALLUCHI^®. It is known for the concept of the ‘Pind’ with its unique ambience and genuine Indian Cuisines to enthrall customers across different age groups. At PIND BALLUCHI^®, its persistent focus is on food safety, hygiene, Consistent Quality, Ultimate Dining Experience, and Immaculate Service essentially constitutes our USP. On these strengths, the company is poised for more growth milestones, many of which it has already achieved along its eventful journey.

The brand PIND BALLUCHI^® with its scrumptious meals has jumped aboard the Indian Railway’s most prestigious train Vande Bharat Express – T18, this February, at par with a Five Star Hotel – Kanpur based Landmark Hotel.

PIND BALLUCHI^® is in process of being awarded by AIIMS, the premier Medical Sciences Institute, with a contract for Cafeteria Service for five years, extendable to 10 years. Laden with culture, legacy, tradition, and age-old warmth of Indian hospitality, the food chain giant provides an ultimate culinary experience that the customers love to treasure for life.

J.S Hospitality is fastest growing group, and it is the parent organization of PIND BALLUCHI^®. It is managed by the father-son duo, Jaspal Singh Chadha – Chairman and Bhupinder Singh – Managing Director of the company. Since its launch in 1992, the company has rapidly grown to become a dynamic force in the hospitality industry in Delhi NCR with its first restaurant that opened in Pragati Maidan by the name of PARK BALLUCHI. The group has also spread its wings globally through franchise routes. S. JS Chadha has also been the winner of National Tourism Award from the Ministry of Tourism, Govt. of India for the Best Restaurant of India for 5 consecutive years and has received the awards from the Prime Minister of India and the Vice President of India.

Good Food sets the Mood…..

PIND BALLUCHI^® serves more than 100 varieties from the royal and traditional kitchens of North India, specializing in Rajasthani and Punjabi cuisine to satiate the customers’ taste buds. It has become a trendsetter in this genre, sporting a menu that one can try any hour of the day. Thus, its food, with its quality consistence and service, is the food chain’s USP. The food served at the restaurant chain is rich and simmered to perfection in the most exotic spices. Average cost per person at PIND BALLUCHI^® is Rs.350/- & Rs.550/-

“PIND BALLUCHI^® is the ideal hotspot if one wants to dine at a place that transports you into the quintessential era of masterly curated genuine North Indian Delicacies,” states Bhupinder.

All the outlets are a fine example of balance – where traditional and the modern design elements coexist in natural harmony with five elements of nature – air, water, earth, fire, and anther (the celestial energy) to create an unforgettable dining experience.

Its franchise outlets have a typical village ambience in a fine dining restaurant serving value for money. The interiors remain reminiscent of a forgotten era merged with modern elements that make PIND BALLUCHI^® an epitome of true rural heritage, which is both spectacular and unique.

The restaurants are fashioned in the style of a grand village courtyard, completed with a Banyan Tree and overhead lighting. Adding to the aesthetic setup are the bronze water tumblers, the crockery and cutlery. It is a delight for the youngsters who have not been able to enjoy the feel of an Indian Village in reality.

The food giant’s vision is to provide multi-cuisine ultimate quality Food & Beverage service to its honoured customers, promising a memorable dining experience and exemplary hospitality in an enthralling ambience where world class hygiene, food safety and service excellence define the quality standards.

Embarking on expansion strategy, the restaurant chain is focusing on the addition of more and more PIND BALLUCHI^® Express model outlets to create a nationwide formidable chain in the QSR segment. In addition, its team has allied interests on doing business to ensure fulfilment of obligations towards the employees, earn the support and good will of people, and honour statutory liabilities for contribution towards achievement of national aspirations.

Lions of the Pind

Bhupinder Singh Chadha is groomed by exposure to the food business with the family-owned chain of restaurants. This has given him a sturdy foundation for managing operations with Food Safety and Quality remahenining at the core, coupled with over five years’ rich experience with the US and UK based restaurant chains.

He is a graduate from DU, he has professionally enriched his academics with an IIHM Diploma from DU, a Specialized Culinary Diploma from George Brown College, Toronto (Canada); and Sales and Marketing Diploma from NIS (National Institute of Sales). His name and academics inspire awe in the culinary arena. He says, “The best part about being a Chef entrepreneur is that there are no boring routines, no putting on appearances (except on the dish) and there are opportunities galore to create something that gives you and the discerning guests immense joy.”

JS Chadha with his entrepreneurial instinct, had planted a tiny sapling of PIND BALLUCHI^® way back in 1992. As a result of fond nurturing over decades at the hands of its gardener, this baby plant has grown into a huge Bunyan Tree with its branches spreading in ten states and 18 cities. S. Chadha is a name to reckon with in the hospitality industry by virtue of his inimitable entrepreneurial vision.

JS Chadha has been a winner of National Tourism Awards for the Best Restaurant of India for five consecutive years and has received the awards from the Prime Minister of India and the Vice President of India. No wonder, while a long-drawn recession has made even survival a challenge for most of the players in the hospitality industry, S. Chadha’s brainchild brand ‘PIND BALLUCHI^®’ has not just managed to breeze through the tough phase with aplomb, but also spread its wings to have presence in 18 cities.

JS Chadha has been in the industry for the last 24 years.

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