Finance plays a crucial role in every industry. It is indeed one of the most essential facility needed by businesses worldwide. The understanding to handle the financial growth is not everyone’s cup of tea. This is exactly where CFOs help in enlightening businesses with quintessential information. elEVAte Business Solutions is one company, which provides businesses with CFO services. The company is centered on the theme to provide corporate financial advisory and services.

In an interview with Insights Success, the team at elEVAte expresses its thoughts about the CFO services and sheds some light on its services. Below are the highlights of the interview.

Enlighten us with the journey of elEVAte.

Good experience in the journey so far. All sort of ups and downs are always part of journey.  More excitement when you are aspired to grow. Building up the professionals for more excitements is the real challenge. Our intention in our service is to play an effective CFO role by partnering with promoters of the company.

This service is very useful especially for MSME company who will not have right person in right place to take care of CFO role for next level improvement of the company. Yes, we too have challenges, it is obvious. Challenges are persistent and so is the scope of improvement. It is persistence for improvement for us and as well to our clients. It is the process that keeps evolving.

We are providing all CFO services in one basket like financial reporting and analysis, financial advisory service, funding, M&A transaction support, IPO due diligence. We strongly believe that our clients are leveraging our experience with clear focus on priority areas for improvement for next level.

This process is helping us tackle trouble shooting areas at the earliest. We are in right direction to maximize the opportunity for demand in the market and our capacity. Our experience of professionalism is always ready for delivery like plug and use system without grace time.

Kindly talk about the exclusive products or services offered by your company.

Our four main services are:

• CFO Services: We help in all aspect of strategic and financial management to achieve growth and address risk management.
• Corporate Advisory Services: We enhance value by delivering strategic advice and execution services to corporates.
• M&A Advisory Services: We identify the M&A opportunities for the corporates with our network.
• Corporate Funding: We structure finance in line with the business model using alternative methods.

What is the vision and mission of your company? 

Our Vision:

We, at elEVAte, aim to be known to the corporate world as their first and practical choice to elEVAte themselves with clarity. Customer Score Card is our scorecard. elEVAte will change the way aspiring promoters would like to think about their organizational growth.

Our Mission:

To bring in the change by creating value, secure aspiring promoters from unexpected downtrends, to use the power of play to build healing. Our mantra to customers is to educate them on the importance of planning and strategizing for both the short term and long term. This would address the risk and ensure that no big surprises are encountered.

What kind of challenges has elEVAte and the team faced at the time of its establishment and post-establishment?

Taking any new concept to any stake holders be it customer/investors is challenging. Getting acquaintance for our service is another challenge. Continuous pressure in meeting the demands of the challenges falling within our scope especially when its situation like where we need to get the job done from others is another challenge. Since, our USP is very strong, we are able to manage this well. There is always scope for improvements.

We address the issue, which was not resolved for long period of time. Our understanding is that all the strategy made for the company has to be executed as early as possible. We do not want the company to lose reaping the benefit because of delay in the execution of strategies.

Some strategies work and some don’t. We are looking for investors on the board to scale up our operation.

What does the future look like for elEVAte in terms of growth and expansion?

It is greater opportunity for us to use our services, which we have created in market space. In my opinion, Covid-19 is blessing in disguise to the companies. Many companies have really corrected several elements like fat expenses, hiring performer, clear focus to understand the cause, and effect of every business transaction. Target has been reset with reality and strategies have been reframed. To have this in place, they require full-fledged CFO to take it to next level.

The CFOs require to focus on bottom of pyramid to address issues like cost element of the product, standard operating procedure, good business plan, frequent cash flow planning, and challenges and appropriate fund raising.

We are helping the companies to have business growth both vertically and horizontally through M & A transactions etc.  Therefore, I strongly believe our CFO service is going to be more appropriate for mutual benefit. Our team members are well experienced and have gone through few cycles of training every time. This has resulted into good delivery for any given situation of the business across all the industries.

How are you making the work environment of your company vibrant?

Environment is vibrant, when you keep moving ahead with lot of new learning and becoming master with past learning. I would like to embed one strong slogan to my team, “Other than you, no-one else can do”. Everyone has capability of blending the knowledge in anything, if they hunt that with passion it will work out. We employ the people who has aspiration to learn. I believe, the company is an institution, it is an institution of learning, institution to take care of people. This motivates us to keep going.

What advice would you like to give to the young generation of entrepreneurs who are stepping into the leadership positions in their respective businesses?

No compromise in what you want to stand for in this world. Don’t change yourself, be what you are. If necessary, make few alterations to adjust and manage people. The world will recognize you only when you have genuine personality. Though it might take long time, but that will sustain for long.

Inspirational Leader

Founder and CEO GT Kannan is a B. Com, MBA Finance, with 30 years of experience in the corporate world. He has immense experience in business and leadership, change management and the spectrum of corporate finance. He has handled private equity transactions, debt funding, corporate restructuring, process driven financial controls, and business operations to increase productivity and efficiency.

He has an exponential exposure to diverse sectors like Real Estate, Hospitality and Infrastructure, Auto components, Electronics, Steel, and niche segments like Air pollution Control Equipment.

He was awarded Roll of Honor CFO 100 in the Year 2014 in recognition of the Exceptional contribution to Corporate Finance. Winner of ‘Idea among Finance Thinker’ from CFO India.

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