In today’s competitive business world, an MBA degree from a recognized institute can provide a massive push to one’s career. The leading MBA institutes are giving their very best to ensure that students can receive in-depth education on important subjects which make them more employable, while providing more domain knowledge.

One such leading MBA institute which is preparing students to get their dream jobs is none other than Institute of Marketing and Management (IMM). It was established in 1969 by Legendary Marketing & Management Guru, Late Dr. Jagjit Singh. Since it’s inception over 52 years ago, IMM has contributed to the International Corporate World by providing intellectually simulated alumni and is celebrating 52 years of excellence this year. It is one of the prestigious B schools in India, which has the privilege to have pass outs from the batch of 1970s, 1980s, 1990s, and so on working at various senior positions across different industries.

IMM has been awarded with a “Gold Award in Innovation” by the National Body: AIMS (Association of Indian Management Schools).

IMM has an excellent faculty pool with an electric mix of industry talent and intellectually stimulated teachers to facilitate industry centric courses and ensure the right mix of industry and academic insights of the students.

IMM’s PGDM course is approved by AICTE and Ministry of Education, Government of India. Its management courses are taught with dual specialization in marketing, human resource, finance, international business, operations, business analytics, and information technologies. It also offers two major specialisations with analytical tools in all the streams.

The Focused Leader

In the 50th year of its glorious existence, Dr. C. V. Ramanan joined IMM as director. He has done his B.Tech. from Delhi College of Engineering (DCE), MBA from University Business School (UBS), Chandigarh and Ph. D in Vivek Management / Life Skills based on Indian Ethos. He has around 40 years of experience, which include senior positions in the corporate world. Dr. Ramanan was Professor and Director of a management institute for nearly a decade, blending modern thoughts and eternal values.

Dr. Ramanan was involved with consulting, counselling and mentoring in Prudentia Group as Chief Mentor and Happiness Officer, as also for teaching and training as Director, Centre for Joy@Work at Inmantec Institutions. He was the Director of ISTD for 6 years.

His articles, ‘Potential Appraisal – A Tool for Development’ and ‘Performance Counseling – A Diagnostic and Structured Communication Technique’, based on primary research and survey, have been published in Pranjana, an internationally refereed journal of management awareness.

Excellent Mix of Educational and Infrastructural Facilities

IMM ensures that the students are provided with the best infrastructural and educational facilities, which would help them to nurture their skills and evolve into seasoned professionals.

IMM curriculum pedagogy has the right mix of 3 elements namely:

• Academics
• Industry
• International

IMM students undergo the studies empowered by the following concepts which are integral in developing the required insights of students to make them industry ready:

• IMM Smart Classroom – for integrated learning
• Analytical tools in every specialisation – to ensure industry ready students who
  are data centric.
• Live Case Based Studies – to make them acquainted with the real time brand
  success stories.
• Global Management Concepts – for global insights.
• Business Simulation Techniques – to be well versed with real time industry
  problems and solving it.
• Certification courses – on contemporary topics like big data analytics, digital
  marketing, TQP, entrepreneurship, public speaking, excel macros, and many
  more.
• Global Study Tour – to develop the cross-culture management aspects of
  students.
•  Digital library – to facilitate students learn through the e-publications, journals,
  and research papers.

IMM has a hi-tech campus with smart classrooms, state of the art digital library, labs, funky cafeteria, and many more facilities. The campus is situated in Qutab Institutional Area, South Delhi with IIT Delhi, IIFT, and IMI in the same vicinity for a vibrant student hub.

IMM strives for industry excellence of the students. Industry – academia activities are conducted throughout the 2 years journey of students at IMM. The school organizes guest interaction sessions by senior industry professionals wherein students interact with industry stalwarts over a session in the classroom and gain the requisite insight.

Industry visits are facilitated wherein students visit the corporate houses and get to understand the real time day to day workings of the organisations. Students perform live projects wherein they work in the real time problems of the organisation to solve it under the able guidance of the company executives.

Shaping Bright Career Pathways

IMM emphasizes on providing excellent career opportunities to the students, while transforming them into leaders of tomorrow. Students are mentored by faculty members, alumni, as well as industry executives to gain the desired insights.

Summer internship is a mandatory project to be done by students at IMM. The school facilitates campus placements for the students to secure the summer internship opportunities. Leading recruiters across all the domains hire IMM students for internship project in their esteemed organisation. Few of the leading recruiters for summer internship at IMM are Spicejet Airlines, Aditya Birla Group, Nestle India, Pladis Global, Mankind Pharma, Max group, Phoenix Global, PhonePe, Zara Fashions, PayU, L&T, IDBI, Sharekhan, Jatalia, Barbeque Nation, Fever 104, Khaitan group, and many more.

The school provides 100% placement assistance to the students while they complete their course. The 52 years legacy of the institute, presence of alumni at very senior positions in industry, as well as the confidence and trust the industry has on the rich legacy of the institute ensures that IMM students get successful placements. Leading organisations from all the domains participate in the IMM Campus Recruitment Drive and recruit the students.

Few of the leading recruiters who participated in the campus placement drive at the school are S&P Global, Deloitte, Akzo Nobel, Berger Paints, Indigo Airlines, Airtel, RB, Nestle India, ITC, ICICI Bank, HDFC Bank, Citibank, EY, Hyundai Mobis, Cafe Coffee Day, and many more. The school’s Training and Development cell ensures that students are well groomed to appear successfully for the campus interview process.

Tackling the Pandemic Efficiently

Team IMM states that the lockdown during the pandemic affected classroom teaching. The school attained a licensed copy of MS Teams to facilitate quality teaching with faculty mentorship program to guide students appropriately.

Online sessions from industry stalwarts and alumni from India and abroad was facilitated to the students to develop the industry insights. It also offered online live projects to students from leading organisations. The school started online campus placement process to ensure that the students get the placement opportunities even during the lockdown period. Furthermore, it offered an online mentorship program to students for their guidance.

Making Students Future Ready

The management envisions IMM as a centre of excellence to nurture the talents with the right mix of education along with the desired industry and international exposure so as to make them the successful managers of tomorrow.

At IMM with the remarkable support of industry associates and senior alumni members placed at higher positions in industry who are settled in India and abroad ensures the right mix of industry and international exposures to the students.

The school teaches students with industry live cases to understand the concepts with industry perspective. Even before the students begin their PGDM course at IMM, they are made to pursue a pre-orientation project in which they work on the real time industry projects so as to ensure excellence and successfully pursue PGDM course.

The IMM association with some of the leading universities in Europe, Asia, Africa, Middle East, and other regions provides the desired global insights to the students.

Advice to the Youth

Addressing the young leaders of tomorrow, team IMM states that pursuing higher studies for any profile is always beneficial specially for the people who are already working professionals and have direct access of the real time industry workings.

There are customised courses for such profiles for the desired leverage. “We at IMM under the Graduate Learning Program, GLP conduct such courses for working professionals with diversified working background,” states the management.

The school believes that this is the right time to pursue higher studies for such student. They are already aware of the corporate working. Pursuing studies post the work experience ensures that they are able to correlate the subjects and topics directly with the functioning of the corporate world.

The course can be pursued two ways. Either a sabbatical leave can be availed to escalate their profile, or they opt for the weekend or part time courses so as to continue working while studying. They need to define the mode and purpose for the further higher studies.

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