It’s easy to learn about saving Money. You can find books, blogs, podcasts, courses, TED talks, and well-intentioned people offering advice at every turn. And yet, despite all of this access to information, it can still be so hard to save money. Why? Modern Life Makes It Hard to Save Money Modern life, especially modern American life, makes it hard to save money. It’s important that you understand this. So many people blame themselves for their failure to save. After all, if you know how to budget, invest, and earn money, then you “should” be able to save money right? Yes, in theory. But there are so many bigger forces at play. Here are just two of them: Consumerism and Advertising Are Challenging to Overcome Consumerism dominates our society. We may have every intention of the world of not buying things. And yet, we are constantly bombarded with suggestions of things to buy. Advertising isn’t just on commercials and billboards anymore; it’s all over our devices which we use so many minutes of every day. Of course it’s hard not to think we need to buy things! And it’s often sneaky. Just think about how many articles are out there telling us that we need to worry about self-care or improving our relationships. On the surface, that’s not about buying things at all. And yet, there’s often some angle about the ways in which we need to spend money to do that. Of course it’s hard to save money in the face of all of this. Planned Obsolescence If you’re not familiar with this term, planned obsolescence simply means that things are designed to break over time. It’s particularly a problem in the tech industry, but it happens elsewhere as well. Just think about it – how long do you realistically expect to be able to continue using your phone, computer, microwave oven, or even your car? Planned obsolescence is a bit of a sinister thing, suggesting that companies make things purposely so that they break and you have to buy replacements. But even when that’s not the case, most things today aren’t made to last. I know someone who only buys vintage kitchen gadgets (coffee makers, for example) because if you find a good old one then it’s likely to last longer than one that you buy off of the shelf today. Moreover things that used to be repaired aren’t as easily repaired anymore. For example, if your sewing machine breaks, can you take it to a sewing machine repair person? Usually it’s not even cost effective to do so. Your Personal Psychology Might Be At Play So, be gentle with yourself. There are a lot of big forces in the world that make it really hard to save money. But yes, there might be something going on with you that contributes to the problem. You know what, though? That might also not be something to blame yourself for. You see, it’s probably not that you’re lazy or dumb […]

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