The company has been growing rapidly despite the global pandemic. With nearly $2 billion in bookings of experiences, the Peek.com platform combines powerful business software with an award-winning marketplace for consumers to book fun things to do (think: wine tours, watersports, skydiving, and art classes). Peek Pro provides world-class online booking, point-of-sale, and hundreds of automation tools such as inventory management, dynamic pricing, waivers, and marketing analytics. Thousands of operators like the Museum of Ice Cream, Color Factory, and Pennekamp State Park have supercharged their revenues and automated operations with this all-inclusive technology.

Just as the e-commerce industry saw a ten-year tech leap forward, the pandemic has sparked a rapid digital transformation in offline industries. Fueled by consumers’ pent-up demand and mobile use combined with tech’s success with contactless payment in retail and restaurants, the travel and experiences industry was pressured to quickly digitize its commercial activity.

“Peek.com has become the gold standard for high-volume ticketing and online sales,” said Tina Malhotra, CEO of Color Factory, which sees nearly a million visitors every year. “Every detail of the platform is so well thought out – from bookings on our website to on-site guest experience to advanced analytics. Peek.com allows us to provide a world-class experience for our guests and team alike. The decision to select Peek.com was ultimately an easy one.”

“After helping thousands of travel and local businesses survive the pandemic, we’ve now been arming them with the digitization tools needed to scale and meet the massive demand in 2022,” said Ruzwana Bashir, CEO and co-founder of Peek.com. “Our vision to connect people to share memorable experiences is now more important than ever before.”

“We have been early adopters and investors in travel technology companies, and have been following Peek.com for years,” said Laurence A. Tosi, Founder and Managing Partner at WestCap. “Ruzwana Bashir is a dynamic leader and Peek.com’s unique approach has allowed them to serve millions of people. This is a transformative solution that will allow a wider audience of travelers and locals to have meaningful experiences, and for activity operators to grow their businesses.”

Alongside WestCap and Goldman Sachs Asset Management, investors participating in the round include 3L, Cathay Innovation, I2BF Global Ventures, Manta Ray, and Apeiron. Peek.com has attracted seasoned senior execs and top talent from Uber, Kayak, Expedia, SeatGeek, and more. The remote-first company plans to triple the team in 2022 and will announce several major updates over the coming months.

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