One of the remarkable announcement to come from Italian Serie A Football Club, Juventus that has just signed Real Madrid superstar, Cristiano Ronaldo. It was an unforeseen signing and it did thrill a bit of a storm within the football community.

Yesterday, Juventus made an announcement of a new project that will see the full development and organize a new fan based cryptocurrency funded by a Fan Token Offering (FTO).

On the technical aspect front, the token namely the Juventus Official Fan Token will be available for anyone to purchase through Socios.com, which is a platform designed to support the sale of ‘fan tokens’. Tokens will be used to assist fans having a real contribution to decisions made by the club and to help support a platform for a variety of use like reward offers, information sharing and general club for the engagement of fan. At present, French side Paris Saint-Germain utilize Socios.coM and the native Chillz (CHZ) token to support their own official fan token as well.

As per the statement was given by Socios.com: “Get branded tokens from your favorite team(s), and use them as your license to vote on club matters. The clubs choose what fans decide, and you’re the person they’ll hear when they ask. Engage with the platform to unlock club-specific rewards and VIP experiences too.”

Amid this new partnership in place, Juventus will let fans of the club do just that and fully engross themselves across all areas of the club. This is such a tremendous new culture in football and other professional sports as well. Needless to say that the credits go to the beauty of blockchain technology.

Besides this, Giorgio Ricci, the Co-Chief Revenue Officer and Head of Global Partnerships at Juventus have said in his statement: “Juventus is glad to welcome Socios.com to our partners. At the Club, we are always very careful and pro-active towards innovation and new technologies. Together with Socios.com, we believe we can offer new opportunities to our worldwide fan base to engage in the cutting-edge way with their favorite club.”

Further speaking to the subject matter, the CEO and Founder of Socios.com commented “Our long-term aim is to onboard more than 50 football clubs and we hope to inject an additional $300 million into the sports economy over the next few years. We have started at the very top, with some of the biggest names in football, and our ambition is to build the world’s biggest global football community and marketplace for football fans alongside demonstrating that blockchain and cryptocurrency is the trusted technology of the mainstream.”

Let us not forget that the FTO is expected to be introduced in Q1 of 2019 and will provide its fans the opportunity to purchase the Juventus tokens. With this, the tokens will be tradeable against CHZ however across the Socios.com platform. The awesome rewards and incentives will be issued to those users holding the tokens thereby having it less focus on the purchase and transaction movements of the token. As the main focus is on holding an investment in a fair and transparent manner!!

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