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Apple Stays on Top for Phone Sales in China


Apple Inc.

AAPL -0.42%

secured the highest spot for telephone gross sales in China for a second straight month in November, based on market analysis knowledge, pushed by the success of the iPhone 13 sequence.

The Cupertino, Calif.-based firm had a 23.6% market share in November, based on market analysis agency Counterpoint Analysis, after outperforming all different telephone makers a month earlier for the primary time since 2015.

Its nearest rival, Vivo, had a 17.8% market share in November, based on the information.

Apple’s transfer to maintain costs of this yr’s iPhone 13 sequence in step with iPhone 12 fashions has been successful with Chinese language shoppers, who account for a couple of fifth of complete iPhone gross sales.

Gross sales promotions throughout China’s Black Friday-like purchasing season in November, generally known as “Singles Day,” helped main Chinese language e-commerce platforms report report gross sales. A number of new and previous iPhone fashions made it right into a each day gross sales high 10 rating on one in all China’s largest e-commerce platforms,

JD.com Inc.

on Nov. 11, when the Singles Day occasion kicked off.

Apple’s gross sales grew 15.5% in November from a month earlier, based on the Counterpoint knowledge.

Apple can be benefiting from the troubles of its former largest native rival in China for the high-end smartphone market, Huawei Applied sciences Co. Shipments and gross sales of Huawei’s premium telephone fashions have plummeted because the firm was hit by U.S. sanctions final yr.

Nonetheless, Apple’s high spot in China could also be short-lived.

Counterpoint analyst Ethan Qi estimated December or January can be a turning level after Chinese language iPhone homeowners end upgrading their older units. Mr. Qi stated Apple could drop again behind home manufacturers like Oppo, Vivo and Honor—a funds model beforehand owned by Huawei—early within the new yr.

Apple has stored costs on maintain in China regardless of repeated warnings from Chief Government

Tim Prepare dinner

of losses attributable to provide constraints for semiconductors and different supplies. In September, Mr. Prepare dinner stated costs had been set area by area based mostly on quite a lot of issues together with prices, competitors, native circumstances and alternate charges.

Shoppers in China are actually seeing supply estimates for the iPhone 13’s high-end fashions shortened to lower than per week from about 20 days in early November. A few of China’s largest e-commerce websites nonetheless restrict every client to solely two models for some well-liked fashions.

Write to Yang Jie at [email protected]

Copyright ©2021 Dow Jones & Firm, Inc. All Rights Reserved. 87990cbe856818d5eddac44c7b1cdeb8

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