Crypto has always attracted speculative investors due to its sometimes volatile and incredibly lucrative returns. 2017 saw unprecedented growth in cryptocurrency, with many Traditional investors taking interest in the digital currencies.  The Rockefeller’s are the most recent financial titans to have entered this space. Following in the footsteps of business magnate George Soros and the Rothschild family, the Rockefeller’s have begun investing in tokens and blockchain technology.  

This may come as a surprise to many considering the incredibly close knit ties these financial giants have to traditional banking institutions. Many major banks, such as Bank of America, Chase, Citigroup, TD and Bank of Montreal have taken measures banning customers from purchasing crypto through their systems.  

Introduction of major players in the crypto market may signal a shift in perception in the public and private sphere. Bitcoin prices have finally begun to stabilize after the volatile period following the all-time-high back in late 2017 and have become a more attractive investment for traditional venture capitalist. However, injection of fresh capital into the crypto space by finance professionals may likely start the bullish cycle once again, albeit at a more sustainable and healthy pace.  

With traditional investment firms now backing crypto, more conservative members of the public may begin to view the digital currency as a legitimate asset. Legislation will have to be developed to reflect the public’s wishes. While crypto is still in the early stages of adoption, strong and comprehensive laws have the potential to fuel innovative blockchain technology.  

With the support of influential families such as the Rothschilds and the Rockefellers, policy makers may be more inclined to work with, rather than against the blockchain community.  

Investment into crypto assets are only slated to grow exponentially in the coming years. While the majority of investors will not fall into the category of the Rockefellers, they will still require a simple, safe and secure solution to investing greater sums of money. Should banks continue to play hardball with crypto, numerous companies will emerge to fill the void of accepting large transaction orders of cryptocurrency.

The past century saw the rise of oil, banking and manufacturing tycoons centered around traditional fiat currency. The riches and innovations of the past may begin to pale in comparison with the birth of new crypto moguls and blockchain advancements. The big question that then must be asked is, how do we as a society ensure the smooth transition between old and new? Families such as the Rothschilds and Rockefellers, with feet on both sides of the line, may play a vital role in bridging the divide in the near future.             

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