Here’s a new word to add to your dictionary: Millennial Pink. It’s not your regular pink and has tones of peach, blush and salmon. It is not a bright pink that is completely in your face and you can find it literally everywhere from clothing, accessories, product packaging, electronics, food and home goods. The millennials just can’t stop buying stuff covered in this color which is why it’s all you have been seeing for a while and will continue to see.

Where did it come from? And why does every Millennial Pink product fly off the shelves? Last year Pantone named Rose Quartz its 2016 Color of the Year and this is when the craze around this color began, from rose quartz, rose gold to this color we now call millennial pink. A couple of months into 2017 this color is going strong and it’s amazing how long this one has stuck around. You have now seen it on your favourite celebrities, in hair, in food, in drinks, on walls, in makeup collections, on clothes, in advertisements and possible everywhere on your social media feeds. You might have not realised it like just like myself that you are drowning in this color. Recently I found myself saying “Am I not wearing too much pink these days?” to a friend and realised I can’t help it, when you go to shop that is the color that is shown to you the most. In the times we live today this color fits in perfectly, it speaks to the people of today where trans models walk the runway, gender-neutral clothing lines exist and with all the gender quality talk – millennial pink is genderless!

What Is Millennial Pink, And Why It Refuses To Go Away? 

Millennial Pink Fashion

You can find this color in almost all types of clothing now from bomber jackets, sweaters, fur coats, dresses, etc. Fashion girls, designers, runway models and street style looks have all been complete by this one color recently. Gucci and Dior’s runway collection really proved how strong this color is and that it’s the only one you should be wearing right now. Research has been done around millennial pink and the results were that this color uplifts ones mood and gives positive vibes.

Millennial Pink Product Packaging

The color was already a big hit before Pantone made the Color of the Year announcement last year, but that news really gave it that kick. Companies like Acne and Glossier along with many others turned to this color for their advertisements and product packaging. This increased their sales as obviously this color attracted a lot of customers. You saw the color on shopping bags, boxes, bill boards and any other form of branding, and it really called out to a lot of people.

Millennial Pink Fashion Accessories

Thanks to the rose gold trend and the iPhone also being very popular with their rose gold color phone, you could already find a lot of jewellery and accessories with that metallic touch. Slowly things moved to a softer and matte look with the actually millennial pink color and some of them are super cute! They are products that really would look good on any gender so don’t worry none is ever going to call this color too girly.

Millennial Pink Kitchen Tools

How pretty would these “beige with just a touch of blush to a peach-salmon” kitchen tools look on our counter top. You probably wouldn’t want to use them and spoil them, that’s how pretty they are. You could perhaps just use them to decorate your kitchen or actually cook in full style.

Millennial Pink Home Decor

After all the products we saw millennial pink found its way into our homes too. As we all know trends come and go pretty fast and even though this one has stuck around for a while that doesn’t mean you shouldn’t play safe. Stick to buying a few small items of the color to blend into your home so that it is not a major change and you get that pop of color. Start decorating your house not covering it entirely! Since it has been said this color improves your mood and actually also controls your hunger, celebrities like Kendal Jenner and Kylie Jenner have painted their walls in this beautiful color.

Millennial Pink Beauty Products

This light pink hue has been adopted by the Instagram generation as the go-to shade for clothing, shoes, and accessories. So naturally, beauty companies are jumping in and adding millennial pink to their shade selections, packaging, and even fragrances. Liven up your makeup bag with some pretty pink makeup!

Millennial Pink Food & Drinks

Millennial Pink Men’s Fashion

Across runways, red carpet looks, street style, advertisements we finally see this color in a men’s fashion. Celebrities have not been shy and have embraced this color beautifully. Drake’s pink jacket went around the internet pretty fast and his fans were loving it. Forget the blue is for a guy and pink is for a girl, men are now proving that color really is genderless. We love Harry’s look, check it out below: