MAGIC Miami, the young contemporary and trend-driven women’s market event, concludes its first Miami iteration showcasing a vast selection of apparel, accessories, home, gift and beauty brands. Retailers explored a Spring/Summer assortment and ready-to-ship immediates for a full shopping experience while enjoying the local scene and culture of the South Florida setting.
MAGIC Miami featured a diverse assortment across women’s product categories, including over 300 brands. Top trend, sportswear and young contemporary apparel brands Line + Dot, Joseph Ribkoff, Adelyn Rae and Final Touch Apparel were present. Footwear brands included Sam Edelman, Seychelles and Miami-based MIA Shoes. A variety of accessory and beauty brands were in attendance, including Tiana Designs, DefineMe and Nickel and Suede.
Miami is known to be a global destination for art, culture and fashion. Over 13% of attending buyers at MAGIC Miami represented international retailers from The Bahamas, Venezuela, Guatemala, Panama, Colombia and Jamaica. Canada was also represented onsite bringing in notable buyers from Honey, Suzy and Over the Rainbow.
"The experience at MAGIC Miami has proven to be a game-changer, surpassing expectations as we garnered exposure in over 10 Latin and South American countries. The networking opportunities were significant, contributing positively to our brand's international visibility. The show's dynamic ambiance, interactions with buyers, and the enthusiastic reception have served as powerful catalysts, fueling motivation for continuous innovation and creativity." -Mohit Junea, CEO, America & Beyond.
New retailers flocked to the first edition of MAGIC Miami with 39% being first time attendees, representing boutiques, online retailers, chain stores and department stores.
“MAGIC is known for creating new experiences and being the place for discovery of upcoming trends. As we expand into new markets, seeing growth reflected in first time attendees and exhibitors reaffirms the value that MAGIC offers,” says Jordan Rudow, Vice President of MAGIC.
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