Pitti Uomo is back and the streets of Florence, Italy are more stylish than ever. Pitti Uomo occurs twice a year, once in the winter and then again in the summer. Manufacturers and brands related to menswear or lifestyle products descend upon Florence to showcase the season's collections.

This year, Ann Demeulemeester is the Pitti Immagine Uomo no. 102 Guest of Honor (Florence, Fortezza da Basso, 14-17 June 2022). In fact, following last January’s postponement, the Belgian designer herself will be curating the special project dedicated to her and the brand that bears her name at the Stazione Leopolda.

For Ann Demeulemeester, fashion is a form of communication. Her complex language of contrasts covers a whole gamut of emotions. The tension is highly poetic - her clothes reveal many layers of ‘’soul’’. They are simple, the way a knife is simple. Serious but never severe, meticulous but experimental, strong but always sensual. Known for her elegant tailoring and dark yet glamorous aesthetic, she created a serene and darkly romantic world with an intriguing mix of edgy rebellion and sophistication.

FASHIONADO