Digitized and technologically advanced with juxtaposition of feminine and strong, Byblos continues to display a refreshed DNA that is purely planted in the future for the Fall/Winter 2022 collection. Inspired By two unique artists, the Japanese illustrator Hajime Sorayama, who creates high-tech super feminine women with a cyborg/futuristic approach, and Refik Anadol, who translates architecture with data and machine artificial intelligence with an abstract and dreamy, poetic approach. The combination of the feelings and colors reflected in these artists’ work resulted in a strong and self-confident, genderless collection with high-tech processing techniques, including 3D technology, digitized prints, and a deep dive into the metaverse.
The inspiration by Sorayama was interpreted in the thermoformed mini-stretch Lycra seamless dresses that are highly resistant and impossible to scratch, extremely detailed with a high-tech 3D process, creating a new staple “easy to wear” black or colorful dress. A liquid metallic stretch jersey for evening dresses also references the feminine illustrations by Sorayama, along with logo belts, Rock Star inspired accessories in gun metal grey or silver, and the must have “mini dreamy” stone bags.
Prints that recreate a smooth 3D subtle pattern for “remembering the future” reflect the art of Anadol, seen in extra volume quilted jackets or jersey dresses with vitamin antioxidant colors (from blue/turquoise to green/lime, or from fuchsia/pink to flash orange), for biotech creatures coming from another galaxy. Velvet stretch with iridescent reflective dots in different colors create the new season’s suit. The Chroma interpretation is translated in melted and faded digital effects seen throughout.
Reflections, flashes of color, dreamy metallics, and colored studs with high-tech rock and sporty details define the new collection.New fading studs into different finishing (from silver to gunmetal to black or reflecting neo-organic color like turquoise and green) are seen in the rock star genderless jackets, pants, and dresses with supernatural waves of colors. Cuts are sharp with graphic lines (squared or rounded).
With the new FW 22.23 collection a new chapter begins for Byblos, that officially returns part of the Milan Fashion Week calendar with a digital fashion show that was presented on Monday 28th February at 2.00 pm.
The return of this historic brand to the catwalk, that now is fully owned by Manuel Facchini who holds the role of CEO and Creative Director, is just one of the many steps that leads to the relaunch and to the repositioning of the brand on the international scene. However, while maintaining the heritage and the brand’s DNA, Manuel Facchini wants to create a more modern and forward-looking business model by directing the repositioning path towards 3D technology and the metaverse.
Even the new monobrand boutique that was inaugurated in these days in Via Della Spiga 33, in Milan will have a digital approach towards the final customer, inside the store there will be in fact a device that will favor constant social interaction with the product presented. at that particular moment. Alongside the traditional sales channel, an e-commerce is active at the address www.byblosbrand.com which presents the entire product proposal (genderless clothing and accessories for both adults and kids) and sales on social media channels with support of the virtual showroom Joor.
The new era of Byblos is entirely managed by the Milan executive showroom with the desire to offer a high-quality product with a strong focus on inclusiveness and sustainability. This last aspect is also underlined by the choice of the new logo, an equilateral triangle which in universal symbolism represents the 4 natural elements (air, water, fire and earth).
FASHIONADO
