As technology continues to reshape industries, Avery Dennison, a global leader in providing end-to-end solutions in the apparel and footwear industry, is working with Unmade’s platform. Offering a demand-driven solution Unmade’s software enables fashion and sportswear brands to be adaptive, faster and more efficient in today’s world. This unlocks new business models, greater product variety, and reduced time to market. Avery Dennison’s manufacturing technology will connect with Unmade’s agile supply chain platform to unlock new opportunities for forward-thinking brands. 

Founded by Hal Watts, Kirsty Emery and Ben Alun-Jones in 2014, Unmade is a global fashion software company, having raised $10 million to date, driving innovation through an end-to-end digital solution for on-demand production at scale, delivering customisation, team-wear and micro-fulfilment. The business was born out of a desire to reimagine both the design and manufacturing processes within the fashion industry, so brands only make what is actually sold, resulting in minimal waste. 

The partnership will initially focus on the sportswear industry, where the need for personalisation is already high, but there are plans to diversify beyond that segment of the industry to other areas of the apparel industry where customisation and personalisation are driving consumer demand. Together, Unmade and Avery Dennison will focus on deploying efficient tools and technology to address the challenges many brands, leagues and clubs face with creating a seamless, end-to-end, experience for consumers seeking a personalised garment.

“As we expand our business at Unmade, we continue to build collaborations with world-leading partners and brands,” said Hal Watts, CEO at Unmade Ltd. “We are extremely excited to announce a partnership with Avery Dennison, a world-leading manufacturing partner and a key player of our ecosystem. We believe that working together in partnership will provide the industry with the first seamless, digital, end-to-end solution for customisation.”

As a result of their partnership with Unmade, Avery Dennison will create a true end-to-end customisation and personalisation engine that is fully integrated with its manufacturing platforms at scale. It is a key enabler to having a highly flexible and swift manufacturing platform that will meet the needs of the industry. This partnership highlights the shared vision of fashion driven by demand and delivers a unique value that the world’s most innovative brands are looking to unlock. 

Avery Dennison is not the first company the startup has partnered up with. For the past five years, the trio has been working with some of the most innovative fashion, lifestyle and sportswear brands to foster a new level of the customer experience through customisation and direct interaction with the product that is completely complementary to the existing production process. The company’s cutting edge patented software was nominated for the LVMH Innovation Award at VivaTech in Paris, and in 2017, it won the Best Use of Innovation at the Drapers Digital Awards in London. 

On collaborating with Unmade, Rishi Pardal, Vice President and General Manager, Apparel Solutions at Avery Dennison said: “Customisation and personalisation are fast-growing trends in the apparel industry.” He continues: “Combining Unmade’s innovative technology with our digital manufacturing platforms will create a scalable platform that brands can use to help consumers customise a truly unique garment. This technology is a significant step forward in creating an on-demand supply chain that produces what is needed when it is needed, reducing inventory and waste across the supply chain.”

The partnership between the two innovators is set to fully launch in Autumn 2019, resulting in several Avery Dennison facilities benefiting from an on-demand, end-to-end customisation engine.

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