In North America October isn’t just a sign of orange pumpkins, yellow leaves, and red plaid. October is also a sign of pink ribbons for Breast Cancer Awareness month.

Statistically speaking, we all know that Breast Cancer is one of the leading causes of death in women.

But, thankfully, over the years,awareness has grown (Angelina Jolie even came out about her double mastectomy).

Now, just because the topic is a heavy one doesn’t mean you can’t have a little fun in spreading the message.

The following breast Cancer Awareness ads add a creative spin on breast cancer awareness, but still all share the same important message: catch it before it can happen.

(Advertising Agency: DDB Singapore)

(Advertising Agency: FHV BBDO, Amsterdam, The Netherlands)

Ladies check your breasts.

It’s one thing to donate and support the cause for a cure, but it’s another to fight it before it even happens. A couple squeezes and rubs could save you. It’s one reason, this year, Keep a Breast has launched a social media campaign called #CheckYourSelfie.

It aims to get women to pledge to self-examine their breasts monthly.

Even super girls do it too!

(Advertising Agency: DDB, Maputo, Mozambique)

(Advertising Agency: Bolero, Fortaleza, Brazil)

One store in Brazil even left a couple single-cup bras throughout their products, to remind women of the consequences of not being proactive with your self-examinations.

(Advertising Agency: Lem, Shanghai, China)

This mouse pad, from China, is a sly breast cancer awareness ad. It’s one way to remind yourself to check yourself. It’s a pretty bold, but it makes sense: massaging yourself is one way to find lumps.

And this following guide is a great step-by-step to teaching you how to check for any irregular lumps – while also reminding you to do it on a monthly-basis.

How often do other people check your breasts?

Nestle even got really into it by creating this breast cancer awareness ad that put a hidden camera in a woman’s bra. It definitely pointed out the fact if other people give your breasts this much attention during the day, you definitely should too.

If men can give your girls attention, you have no excuse but to give them some TLC.

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