‘London is an important part of our brand. It’s where we began; it’s where I started the business. It’s our home, it’s in our DNA.
With London so deeply embedded in our brand, we started naming our shoes
after iconic places in London so we’ve got London Fields, Hackney and Shoreditch in East London, Clapham and Wimbledon in South London, Fulham, Putney and Chelsea in West London and Hampstead and Highgate in North London.
We’ve also recently created and launched our fun London Collection, so this is about taking iconic London and detailing these on the shoes. we’ve got shoes such as our Westminster that have the London Eye and Big Ben on, Tower Bridge, black cabs, a double decker bus with telephone box and we’ve also got our Mr & Mrs which is our Charlie Chaplin and Mary Poppins shoes!
In a sense, our aim is for our Cocorosers to be able to unfold London and have a piece of London with them wherever they are in the world.’