Buying an engagement Ring can possibly be one of the most important buying decisions you will make in your life time and with so many options and different marketing gimmicks out there it can also be a confusing one at the best of times. There are some basic steps you and your partner can take to ensure that you make the most Informed Buying Decision.

Budget:
It is very important to establish a realistic budget before you start shopping for your ring. You need to spend what you think is realistic to your needs and lifestyle. Having a budget on hand when you go shopping also helps us show you the product we think is best for you. Without a budget we could be showing you a 1000.00 dollar ring when what you are looking for is a 4000.00 ring or vice versa.

Style:
It is very important to have some idea of style when you shop for a ring. Look at your partner’s jewellery tastes and consider her lifestyle or rope in her best friend to do some fishing on your behalf. If you have a basic idea of what you are looking for we can expand on that by offering over 100 selections in the store or we can use state of the art CAD/CAM design software to make that design become a reality.

Quality:
Quality plays hand in hand with budget and style. Knowing what quality of diamond or gemstones you are looking for will make your whole buying process more enjoyable. There are so many variables on the quality of your diamond or gemstones that can affect your budget that we feel it is important to make no obligation consultation with one of our GIA trained staff to help you better understand the finer details of quality. At Executive Diamond Services we believe in quality vs. quantity and we will do our best to ensure that every customer finds there perfect ring or piece of jewellery within their budget, style and quality ranges.

Starting with these three basic questions can help you make a more Informed Buying decision. Please call our office and ask to speak to one of our GIA trained staff 403 278 6888