One appeal of a Brand is certainty, that is its ability to deliver a recognised quality or performance each and every time we encounter it. That guarantee of the Brand Attribute we recognise is one of the reasons we give brands our loyalty and purchase multiple times. ‘With STEPPER EYEWEAR, our recognised brand attribute is […]
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This post first appeared on MyGlassesAndMe - The Eyewear Blog Bridging The Gap, please read the originial post: here
