The inaugural edition of the major new international art Fair Tokyo Gendai opens its door today  for the VIP Preview at Pacifico Yokohama. Organized by The Art Assembly, and with SMBC Group as Principal Partner, the fair is open to the public from 7-9 July 2023. For its first ever edition, the fair presents a world-class showcase of art from 73 international galleries and a special program celebrating contemporary Japanese culture. Tokyo Gendai is a new art fair and meeting place for the international art world, organized by the Art Assembly. Taking place in one of the most dynamic and active art and design scenes in the world, the Fair is an exciting platform for commercial, artistic and intellectual exchange, and a nexus of cross-cultural discovery. Tokyo Gendai is a world class event showcasing curated presentations by internationally recognised contemporary artists. The Fair is accompanied by an extensive VIP program of exhibition and museum openings, studio visits and cultural experiences allowing visitors to explore the very best that Tokyo has to offer. Magnus Renfrew, Co-Founder, Tokyo Gendai says:  ‘Japan has a global reputation as a leading destination for culture and the opening of Tokyo Gendai provides a vital new focal point, putting the spotlight firmly on the creative scene here. Tokyo has an exceptional opportunity to become a leading art market capital in Asia and a major annual meeting place for the global art world. Working together with our partners, Tokyo Gendai convenes all elements of the art scene from the artists and galleries, to the collectors, curators, institutions, companies and government agencies who share our vision of the exceptional potential of Japan.’  Eri Takane, Fair Director, Tokyo Gendai says: ‘Tokyo Gendai celebrates the variety and complexity of the art scene in Japan. Despite its compelling culture and world-renowned museums and galleries, it has been several decades since Japan had an art fair of this scale and caliber, and we are excited to host visitors from all over the world and show them everything that Japan has to offer. We have built a program throughout the fair week which explores many different facets of local creativity, and we welcome everyone to dive in and make discoveries.’ The week around the fair features a series of special events, exhibitions and gallery evenings that invite Tokyo Gendai visitors to explore the local culture of Japan including exhibitions at The National Art Center, Tokyo, the Mori Art Museum, Artizon Museum, and a special gallery night on the evening of 5 July ‘YUKATA ART NIGHT’ inviting visitors to enjoy the buzzing galleries of Roppongi, a district in Tokyo known for its exciting cultural scene. More information? Polly Brock, Vanda Ivan?i? [email protected]