Perfumes are being increasingly marketed to children, in an era where trends and communication are global yet very easily hidden from parents.   Some parents and experts have concerns… Read More

Essential oil diffusers have become a staple in many homes, offering a way to enjoy the therapeutic benefits of aromatic oils. But for those with a penchant for perfume, the question arises:… Read More

In the world of fragrance, the allure of finding a scent that speaks to our individuality is undeniable. However, with the rise of perfume dupes, a contentious debate has emerged within the… Read More

Scenting your home can transform the tone and feel of your living space, without the cost of a home refurb or stress of extensive DIY. Ambient scenting can help humble spaces impress guests… Read More

Liquid perfume is not for everyone. For some, the carrier alcohols are too harsh on the nose and skin. For others, they may prefer something more discreet and versatile. Dive into the world… Read More

Liquid perfume is not for everyone. For some, the carrier alcohols are too harsh on the nose and skin. For others, they may prefer something more discreet and versatile. Dive into the world… Read More

Have you ever wondered why the scent of a perfume can fill a room, captivating everyone in its fragrant embrace? The answer lies in the fascinating process of diffusion. In this blog post, w… Read More

Perfumes diffuse chemically through our world, which we experience when they touch our brain. The limits of commercial distribution mean this sensory mechanism complicates the social discour… Read More

Controls do exist to ensure safe human exposure to perfume. However, these don’t account for pets and their stark differences in physiology. Poorly understood, and rarely prioritised… Read More

The answer is a nuanced no. Much of the concern centres around a vague idea of ‘chemicals’. Everything is a chemical, and chemicals are not harmful in and of themselves. Perfume… Read More

You’ve likely heard the phrase “old lady perfume” in whispers, embarrassed and slightly unkind, about someone you know. Otherwise you’ve been shooed away from a scent… Read More

Does Perfume Behave Differently on Clothes Compared to Skin?Clothing fibres are colder and more absorbent than human skin, making it harder for perfume oils to evaporate from the structure… Read More

When I share my perfume making journey with strangers, I say I’m an artist. Reactions are generally positive but quizzical. The latter usually focuses on whether perfume is art at all… Read More

https://youtu.be/o2kJhGbgbjsPREAMBLE: THOUGHT EXERCISE You’re at the fragrance counter and something catches your nose. It leads you to a shelf or kiosk you may have missed before. A… Read More

https://youtu.be/59wSMkqmapIThe glossy ads of large perfume brands, effortless detached mystique, are hard for most fumeheads to emulate. As it is, your favourite bottle can set you back hun… Read More