Those were the ending days of 1970’s, when a new style of Clothing originated from California, influenced by the street art and with the theme “feel free”.

As we looked back into the history of Streetwear Clothing we traced the beginning back to Shawn Stussy, the local surfboard shaper of Laguna Beach. He translated his logo into T-shirts that became instantly popular among all. It was considered a more underground fashion because it developed as a response against the bold colors and catchy styles. After 80’s the world caught on with this new styling.

Japanese introduced a new style with their street art. Designers started designing unique designs. They elaborated the art through their brighter inspirations, the language of soul, you look what your heart feels. This moment of Streetwear clothing, with its monogrammed prints, pop colors, irreverent attitude and all, has been built on the idea of specialized promotion and mass communication.

Fiercely independent, the fashion industry has managed to bubble and explode outside the reach of corporate dollars. On the economic side it definitely erupted into a high price high quality clothing industry inside fashion itself.

In the fashion industry there has been a world wide spread of style across the globe. UK fashion industry is admired globally for its talent, creativity, strong pace and strong mix of casual and smart wearing.

Some fashion boundaries are being crossed now a days and such items as high quality and original bags and sunglasses, even mixing casual and smart styles smartly but still individual suits and dresses.

As time has gone on, this has also become more prominent in the female market with more brands like MbyM and Gentle Fawn producing clothes for women where as in the beginning most brands primarily catered for the male market. Huge numbers of people find brands that are not even marketed heavily, creating the streetwear clothing phenomenon that we live in today.

Sabih Javed