Designer Brands Inc. has taken a significant step in the world of fashion and athleisure by introducing the inaugural footwear line for Le TIGRE, an iconic sportswear brand that has disrupted traditional American casual style since its inception in 1977. Renowned for its prowess as a brand builder, Designer Brands has embarked on a bold venture into the athleisure footwear sector, showcasing its ability to adapt to evolving market trends.
With the inclusion of Le TIGRE into its brand portfolio, combined with recent acquisitions such as Keds and Topo Athletic, Designer Brands is strategically positioning itself within the thriving athletic and athleisure landscape. This move not only amplifies its branding capabilities but also capitalizes on its exceptional direct-to-consumer framework, which incorporates DSW and The Shoe Company outlets across the US. Complementing this is the brand's vigorous digital platform, which has generated billions in revenue, and a VIP loyalty program boasting nearly 30 million members.
The Le TIGRE footwear collection radiates a distinct street cred vibe, underpinned by the ethos of "sport-meets-fashion." The assortment effortlessly marries style, adaptability, and comfort. Rooted in the brand's New York City heritage, each of the six novel shoe designs pays homage to a significant facet of the metropolis. For instance, the "Tompkins" design draws inspiration from the vibrant history of Tompkins Square, an iconic park in the East Village, while the "Loughlin" style draws from the spirited tradition of Bishop Loughlin High School band, renowned for playing the Rocky theme song for hours to motivate NYC Marathon participants.
Designer Brands' strategic expansion into athleisure footwear through the Le TIGRE line epitomizes its commitment to innovation, comfort, and style. By seamlessly merging classic influences with contemporary trends, the brand continues to resonate with a diverse audience seeking both fashion and functionality.