Follow me      Share me

Tags: gucci fashion

Sustainable fashion is a hot steaming topic in the fashion industry. From designers to luxury brands, all are turning their way to adapt sustainable fashion techniques. Sustainability has a lot to do about how we produce and consume clothing, shoes, accessories and other textiles. Sustainable fashion is fashion with fashion products and the fashion system working towards greater ecological integrity and social justice. Sustainable fashion concerns more than addressing fashion textiles or products. It comprises addressing the whole system of fashion. Many brands and designers are taking steps towards sustainable fashion. Sustainable fashion can be defined as clothing, shoes and accessories that are manufactured, marketed and used in the most sustainable manner possible, taking into account both environmental and socio-economic aspects. London based brands like 'Know the Origin' and 'People Tree' have taken steps towards sustainable fashion style. 1.Affordable sustainable brands. People Tree, Know the Origin, Doodlage and The Summer House. With fashion styles changing with time, one that is stable is denim, in all moods and trends, with variant shades and designs. To make it better and better every day, brands are coming up with new technologies and methods to enhance the quality in an eco- friendly way. This year, Vicunha introduced a sustainable method in production of jeans. Vicunha, a textile group in Latin America, has introduced a technology or a method which will eventually help in reducing water consumption in the production of jeans. Apart from Vicunha many other brands have opted for new technologies for eco friendly production. For instance, there are new concepts being used in the dyeing process of clothing. California based company – Colorep has created an ‘Air-Dye’ system which uses 90% less water and 85% less energy than traditional dyeing. It also reduces the energy and emissions drastically. American denim brand – Wrangler, recently launched their ‘Rooted Collection’, which is made from 100% sustainable cotton. The brand uses farm-to-fabric cotton, implying that every state’s design is grown, cut, and sewn in the U.S.A. It is a great introduction in fashion style and fashion trends. Wrangler has also adopted a new foam dyeing technology which subsequently uses 100% less water as compared to traditionally dyed denim products. Waste remains one of the major concerns of the fashion industry. The initiatives and technology that is in process in order to balance waste management and create 100 percent sustainability in fashion. Need more brands taking steps towards sustainable fashion.?? Head straight to the fashion site https://www.iknockfashion.com/ for more such content.