About The Brand
“Beauty is power, a smile is its sword.“ [Charles Reade]
For an elegant luxury and effortless charisma, WearAndSmile offers the chic woman, who are fond of feminine and amourous styles and fall for timeless classic silhouettes, a carefully curated edit of the world’s most coveted design online and offline with an exquisite point of outlook.
Exhibiting figure hanging silks, cosy cashmere and rich cotton blends in an appealing flattering silhouette, our high-quality garments are sure to offer an original sliver of unbeatable and inimitable style.
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Shape your charms into the playful and figure flattering outfits and celebrate the spirit of femininity as you gussy up in the finest couture luxury fashion. Well-crafted by extremely sculled sewers in a small atelier in Latvia, from the best quality ecological fabrics, WearAndSmile offers a truly beautiful and contemporary array of elegant womenswear, outstrips seasonal fashion trends for a wardrobe staple that stands the test of time.
We have trained our staff to offer you advice as to what suits your body shape and colour along with an open event every month to give you an inner smile which reflects on your face when you wear our incredible designs.
Opening time:
Monday-Friday 11.00-19.00.
Saturday 12.00-16.00.For any enquiry, please call or text us: [email protected]
Address: Askrikegatan 11, Stockholm (Gärdet, near Tessin parking).
About Our Designer
Marianna Berggren is one of the Swedish fashion designers, founder and CEO of Wear & Smile. She always had the vision to dress women of any age beautifully to define its femininity. After growing up in St Petersburg, Russia, she moved to Stockholm in 1990 where she took an MBA in National economic. But her excellence in the education stream with logical thinking could not supersede her passion for designing beautiful clothes.
So she integrated her creativity with the practicality to actualize her aspiration of launching her own brand and design attires for the modern women of the era who desires to be feminine. Establishment of her brand in 2018 after the completion of her studies in fashion and textile design in Stockholm, is a feather in her cap.
Our Clothing Categories & Specialization
WearAndSmile offers an extensive, exclusive and mesmerising range of frisky dresses, women’s designer dresses, wrap dresses, evening dresses, boot cut pants, mini and midi skirts in different colours and different sizes. With such a huge array, we boast the largest collections of classic, timeless and elegant style outerwear, coats, dresses, tops, blouses etc.
Personal tailoring is an important part of our service for the convenience and full satisfaction of our clients. You can design yourself and alter details for a perfect personal fit where Feminine elegance, refinement and harmony are knitted in which makes it truly unique.
We Use Only Top-quality Fibres in Our Products
We are committed to delivering the highest quality products that uphold our dedication to craftsmanship. We strive for the most environmentally friendly materials and manufacturing processes so we use 100 % ecological fabrics like merino wool, kid-mohair, cashmere, cotton, linen, natural silk, exclusively produced in Europe with pure, classic, timeless and elegant design.
All our clothes have an excellent fit and are truly comfortable. We are proud to say that we use eco-certified suppliers, most of them are Oeko-Tex certified. Oeko-tex follows a strict policy against harmful substances in textiles.
The STANDARD 100 by OEKO-TEX® is a worldwide consistent, independent testing and certification system for raw, semi-finished, and finished textile products at all processing levels. Oeko-tex follows a strict policy against harmful substances in textiles.
The same policy we implement for the choice of transport and working conditions. We produce our collections in a small atelier with extremely skilled seamstresses in Latvia, a country with a long sewing tradition. This also makes transportation relatively short and environmentally friendly.
Have a Look at Our Top Dresses
– Angie Sheer Sleeve Black Dress has become one of the most hotly anticipated dress for those who have a penchant for fashion. Our edit showcases the clothing label’s luxurious and comfortable collection.
Angie Sheer Sleeve Grey Dress
– The innovative fashion in Buttoned A-Line Midi Pleated Skirt has quickly gained a cult following thanks to a design aesthetic that bridges the chasm between vanguard and urban.
Buttoned A- Line Midi Pleated Skirt
– Expect wardrobe staples with a cool twist of Emelie Jumpsuit in premium fabric and floral pattern.
Emelie Jumpsuit
Here’s Why We are the Best Choice for Feminine & Modern Women Clothes
WearAndSmile offers personal tailoring via Made-to-measure services which are currently available for all current items in all categories, to ensure true comfort, convenience and complete satisfaction to the customers. We have limited edition, exclusively manufactured in Europe for the modern and trendy woman.
At Wear and Smile, Marianna personally designs and monitor the whole manufacturing process, all the way from the drawing board to the final dresses. Proudly we choose only the highest quality fabric, knitted with love, care and harmony.
Have a question for our design?
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