Firstly, packaging is happy, bright and feels fairly luxurious for a “young” brand and at $50 USD, this is easily a luxury price! Instantly, the transparent, light green hue had my attention and the inspiration behind this product was that Fiona wanted to create a universally flattering blush that also did not ruin your skin if you left it on overnight, but made it better.

After having a chat with a blogger friend and doing some research on my own, the idea that this blush “reacts to your skin’s natural pH to instantly give you the perfect shade of natural flush” is kind of true. We would like to think there is something magical in here that constantly adapts to melanin, but in reality the magic ingredient in all “pH changing” products is the ingredient Red 27 which is clear in a waterless base until it reacts with moisture aka skin/lips and turns a bright pinkish red. What makes the actual colour of the blush look unique is actual skin tone, but the shade itself always turns the same pinkish red. I mean, that’s ok as I always wondered why even the “mood changing” drugstore lipsticks I got as a kid turned pinkish on me.

This blush is applied directly to the face with the Doe Foot Applicator in 2-3 dabs per side with a little going a long way! Since the doe foot applicator is flat and holds product nicely on each side, I am able to easily do both cheeks without having to dip back into the tube. At first I did not think this oil (that really doesn’t feel like an oil at all as it just sort of becomes part of your skin) would blend well with a brush, but it does! In fact, the colour diffuses quite nicely with a brush and the formula plays nicely with both powder and liquid foundation/products underneath! To keep the doe foot applicator clean, after I apply the blush to my face, I wipe off the applicator on my hand before inserting it back into the tube. 

Final verdict: I have not slept in this because I just can’t wrap my head around going to bed with colour on my face, but when I wear it during the day, I sometimes touch my face as if I am makeup-free, but then realize I have this blush on so it truly does feel incredibly lightweight and looks, on me, like just a touch more than. natural flush. While I like this product and how cool-looking it is, I still find that there are days when I like a powder blush in a different shade so with my next Youthoria order, I might try a few shades of their tinted blush oil. I think what makes this blush a bit different than other liquid blush tints I have tried is that the texture is just a tad thicker which allows for a more blendable blush look. I think having the presence of oils makes a difference and it doesn’t tint the skin like a classic cheek stain. Overall, I am quite pleased with BYO Blush and I do feel like I have a bit more fun with my makeup routine in the mornings whenever I use it!