Fashion Photography online or in a picture, in magazines, books, advertising crusades or billboards manages everything around us, despite whether we are conscious of it, and whether we want it or not. It expresses a thought of photographer’s lifestyle, attitude, a story of subjects, style, makeup, hair, and is aimed to attract observation.

It is considered that fashion photography as a kind of photographic art was shown in the XIX century, thanks to practice magazines such as:

• La mode method (1898)
• Harper Bazar (1867)
• Vogue (1892).

These magazines were in turn founded due to the successes made in the field of photography and security printing.

They used pictures rather of trendy prints on the sheets of their magazines, the editors tried to beat the competition on the one hand, and on the other to draw awareness of the general public to the way and the choice of clothing that was suggested to them. In this mission, the editors were encouraged by photographers, several of whom have become famous in the area of fashion photography into this sort of cooperation. By the 20th-century fashion photography has gained a new status with the incredible rise of public interest. Designer shows and enhance models glamour in mega-events in the fashion world.

Until the late 30s, the center fashion and fashion photography were Paris. The French capital brought famous photographers of the age from all over the world. Various German photographers were going to Paris, including Adolf de Meyer, who is also regarded as one of the engineers of fashion photography, Horst P. Horst, and George Hoyningen-Huene, who served for Vogue. Shortly after the WWII started, the race of fashion photography was pulled up by New York City, the country of fashion magazines. Many received renown in the “Big Apple,” such as Edward Steichen, Cecil Beaton, and a Hungarian photographer Martin Mukanshi. Musashi was the first person to introduce motion in fashion photography, which until that time was based purely on static and stereotypical poses.

Any picture – is a belief of its individual, and fashion photography is no different. A photograph in the fashion industry itself is unique because it connects both documentary and fine work.

According to Barthes, fashion photography has three global trends.

First Trend: This is the literal description of photos in the calendar, depicting clothing. The second is connected with the romanticized demonstration, where fashion refers to a sort of history where the real-life becomes art.

The Second Trend: Is a way to the point of stupidity, where the model is presented in an unsettled state or an unrealistic example, where there is no romance, no idea, and the total stupidity reigns. Bart leans to the kind of fashion photography as a real exorcism in which everyone wants to achieve an “outrageous” photograph.

Because cameras and print were an expensive entertainment, many of the early fashion photographers were rich and educated people. The first examples of fashion photography are supposed to be a small book, written in 1856 by Adolphe Braun, containing 288 photographs of the Tuscan lady at the government of Napoleon III, including the Countess of Castiglione Virginia in a mixture of gears. In 1909, the Journal Publishers Condé Nast bought Vogue magazine. He set an aim to make the magazine one of the most influential in the fashion world. To accomplish this purpose, he invited a European photographer Baron Adolf de Meyer for cooperation.

It should be remarked that at the time, working for a fashion publication was deemed a betrayal of the ideals of great art, for the sake of a pure commercial profit. In 1911, photographer Edward Steichen, established by Lucien Vogel, publicist of Jardin des Modes and La Gazette du Bon Ton, chose to use the photographs to help fashion as a fine art. Steichen then took photos of clothes made for a fashion designer Paul Poiret, which was published in the April 1911 edition of the magazine Art et Decoration. Some believe that these photos should properly be regarded as the first in history of contemporary fashion. In 1932, thanks to assistance with Steichen, the cover of Vogue magazine had a red photo. Since then the magazine was performed exclusively to photography. Vogue was followed by its rival Harper’s Bazaar. Both groups were the leaders in the field of fashion photography during the 1920s and 1930s. Vogue, in special, was responsible for the name of many photographers like Meyer, Steichen, Cecil Beaton, Horst P. Horst, Toni Frissell and several others who changed the genre of fashion photography into an outstanding form of art.

Image Source: Open Culture

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