In 2018 our Endurance team was made up of around 40 members. I am proud to say in 2022; we will be far closer to 400. This has happened quite organically but not by accident. As the team has grown, so has our need for standards. This led us to create two ‘expectation lists. One is what we expect from our endurance coaches, and the other is the expectations of our endurance members.  Simplicity is one of our brand values. These two lists add an element of this for both the coach and athlete as it gives clear guidelines