Get Even More Visitors To Your Blog, Upgrade To A Business Listing >>

How A Cosmetics Promoter Helps A Brand

By Anna Carter

The cosmetic industry is at its peak when it comes to sales and worldwide recognition. Once considered a necessity for women going out on the town, is now a movement that knows no class, gender, or income bracket. One person that can take the credit for the diversity in wearing Makeup is the cosmetics promoter.

This marketing position may have a unique title but the role is hardly new and a deep understanding of makeup and its audience are necessary in order to be successful. In the past, other jobs have incorporated promotions into their regular jobs. Photographers, people who work in hair and makeup, as well as those responsible for styling high profile individuals. Sometimes it takes a brave person to change styles to a group of people accustomed to one way of doing things. However, its promotion and innovation that have helped many feel better about how they look and potential to attract others.

Before the internet changed the marketing game, live makeup artists were responsible for making the magic happen. If they had well known clientele like actresses and models, they could act as a walking billboard on print or events where they were likely to be photographed. Often the famous person was someone who could relate to the youth culture.

Some cosmetic styles, like the heavy eyeliner Cleopatra look, are a throwback to an earlier time. Other trends like glitter, lipstick shades in primary or secondary colors, are also part of the fashion circle that goes around almost every generation. When new ideas gain popularity, the more wearers begin to feel confident in themselves.

Like men who wear makeup on and off the stage. While it gained some popularity in the early eighteenth century, men wore makeup to cover imperfections related to age and sun damage. Then in the 1980s, the cycle started again with British recording acts like Culture Club and Duran Duran. The image promoted back then was both glamorous and eclectic. Though some would call this period the precursor to gender bending in pop culture, it did lead to more people expressing their true selves with makeup.

Color palettes also began to change as well. Primary colors, metallic shimmers, and iridescent shades for lips and eyes began to emerge. However, it was also time for cosmetics to have practical use. This led to the creation of corrective products and those made with natural mineral powder.

Media ads showed real before and after photos while some department store makeup artist gave careful demonstrations on live models. This was a true testament that cosmetics could serve a purpose. These products also gave hope to people unable to wear traditional makeup products.

Overall the cosmetics marketer, who may also be known as a brand ambassador, can carry a lot of weight when it comes to the direct sales of a product. While some may give a brand a nice blog post, seeing the effectiveness or look on camera speaks volumes. In contrast to high budget ad campaigns, a regular person that gives a good presentation with a basic digital camera can help sell just as many units as a top supermodel or celebrity spokesperson.

About the Author:

This post first appeared on 7bestmas, please read the originial post: here

Share the post

How A Cosmetics Promoter Helps A Brand


Subscribe to 7bestmas

Get updates delivered right to your inbox!

Thank you for your subscription