2023-05-04 07:42
In today’s digital landscape, there are endless possibilities for businesses and organisations to reach their target audience. From social media to email marketing, there are countless… Read More
Blog Directory > Internet Blogs > SEO & SEM Blogs > Reef Blog | PPC, SEO, CRO, Social & Content Market seo-and-sem Blog >
Reef Blog | Ppc, Seo, Cro, Social & Content Market Blog
reefdigital.com.au/blog
The Reef Digital blog is a place for discussing ideas about the ever evolving world of online marketing.
2023-04-27 15:32
If you’re running both a Google Ad Grant account and a ‘normal’ Paid Search account, you might be wondering:
How do I choose the right keywords for my Grant and Paid acc… Read More
2023-04-20 08:14
Are you worried about how a recession might affect your nonprofit organization and the services it provides to the community?
I recently had a conversation with a friend who runs a local… Read More
![Google Ad Grants: Here What’s Working In 2023 [VIDEO]](https://cdn.blogarama.com/images/posts_thumbs_site_id/2612/261186-1397544379.w320.jpg "Google Ad Grants: Here What’s Working In 2023 [VIDEO]")
2023-04-03 15:25
Hello nonprofit friends!
Today, you’re going to learn strategies for maximising your Google Ad Grant so that it drives more quality clicks, conversions and impact.
For the last… Read More
2022-03-29 21:21
Key Timestamps
Your Numbers (1:18)Your Strategy & The Customer Journey (6:22)Traffic Intent & Maximising High Performing Traffic First (11:45)Addressable Audiences (13:45)Prospe… Read More
2022-03-14 09:19
Timestamps of interest:
Why reviews matter! (1:31)A four step process (6:45)Pulse (7:52)Plan (10:20)Populate (13:05)Protect (16:00)Looking ahead – Taking action (18:18)—… Read More
2021-07-28 02:51
B2B lead gen campaigns are tricky things. On the one hand you have to justify activity to leadership, sales, finance and other stakeholders. On the other hand, long sales cycles, and attribu… Read More
2020-10-21 02:12
Reef is delighted to announce that we have received a second award in less than a week!
Last week (Thursday 15th October), we were crowned the winners of the 2020 award for Acquisition M… Read More
2020-10-19 20:14
We’re excited to announce that Reef Digital and our amazing client, ChildFund Australia, were the winners of the 2020 AMI award for Acquisition Marketing (NSW).
This award recognise… Read More
2020-09-30 08:06
Scott Pittman:Hi everyone. Welcome to another episode of Ask, Learn, Grow. The show where the Reef team answer questions and share updates and insights from the digital marketing industry… Read More
2020-09-30 06:31
Scott:Hi, everyone. Welcome to another episode of Ask Learn Grow, the show where the Reef team answer questions and share updates and insights from the digital marketing industry.
I&rs&hellip…Read More
2020-09-30 06:27
Scott Pittman:Hi, everyone. Welcome to another episode of Ask, Learn, Grow. The show where the Reef team answer questions and share updates and insights from the digital marketing industry… Read More
2020-09-29 22:41
Scott Pittman:Hi everyone, and welcome to another episode of Ask, Learn, Grow. The show where the Reef Team answer questions and share updates and insights from the digital marketing indus… Read More
2020-09-29 00:39
Hi everyone and welcome to another episode of Ask, Learn, Grow. The show where the Reef team answer questions and share insights and updates from the digital marketing industry.
Joined… Read More
2020-09-24 06:28
Transcript
Scott Pittman:Hi, everyone. Welcome to another episode of Ask, Learn, Grow. The show where we sit down with The Reef Team to answer questions, share insights and discuss upda… Read More
2020-09-16 02:20
Transcript
Scott:Hi everyone and welcome to another episode of Ask, Learn, Grow. The show where the Reef team answer questions and share insights and updates from the digital marketing… Read More
2020-09-14 08:54
Transcript
Scott Pittman:Today, Head of Performance Media, Matt Yeadon, is going to be taking a deep dive into two of the most frequently used bidding strategies in Google Ads, which ar… Read More
2020-09-11 05:46
Transcript
Hi everyone, and welcome to another episode of Ask, Learn, Grow, the show where the Reef team answer questions and share updates and insights from the digital marketing indus… Read More
2020-08-24 08:56
As machine learning develops, so too does the AI driven solutions available to marketers.
Google Ads is one platform that has developed a range of AI driven Automated Bid Strategies… Read More
2020-04-15 01:15
The 4 Categories Of Business
The Defend, Adapt, Grow Framework
Defend
Adapt
Grow
What can we do right now that has a high chance of saving money, improv… Read More
2020-04-09 05:43
Whatever marketing activities you thought you’d focus on in 2020, think again. COVID-19 has overturned every industry and affected results across all marketing channels. However, that… Read More
2020-03-23 23:28
The rise of YouTube has seen the platform become the official 2nd largest search engine in the world, behind Google with a total of 2+ billion users (as of the writing of this blog). Given… Read More
2020-02-06 22:47
Website migrations are a tricky business. Even if handled with the utmost care and meticulous planning, it is certain that you will experience an organic traffic and visibility drop in the… Read More
2020-02-04 19:11
If you want to improve the effectiveness of your digital marketing strategy (not to mention the ROI), then conversion rate optimisation (CRO) is a must.
To help you get there, we&rsq… Read More
2020-01-29 20:25
Google Ads is a constantly evolving digital platform. With 2019 drawing to a close, we are bringing you tips straight from performance media experts to help you step up your game and rejuve… Read More
2019-12-16 21:22
SEO is a complex and strategic game, with new algorithm updates and changes to search engine results pages (SERPs) rolling out virtually every week. SEO strategies that worked this year cou… Read More
2019-11-27 03:07
About the client:
The client is among the world’s leading hair appliance company. Their brand pairs the rich heritage of one of the world’s most celebrated hairstylists with… Read More
2019-11-27 02:43
Video Script
Hi and welcome to another video in the series where we show you how to drive growth and competitive advantage by using digital marketing at each stage of the Customer Conv… Read More
2019-10-30 23:04
From finding new target markets to improving brand perception and from reaching more buyers to directly impacting sales performance, a focused marketing strategy can impact every aspect of… Read More
2019-10-02 22:42
Video Transcript
Hi and welcome to another video in the series where we show you how to drive growth and competitive advantage using digital marketing at every stage of the Customer Co… Read More
2019-09-22 22:36
Nonprofit organisations (NFP) organisations are filled with passionate people, dedicated to improving the lives of others. One challenge NFPs often face is limited resources, particularly i… Read More
2019-09-04 03:09
In this video we’re going to focus on Facebook Advertising and we’ll be looking at:
Is your campaign strategically viable (use the calculator sheet at the link below) (0:2… Read More
2019-08-21 05:34
Key Timestamps:
Overview (0:51)Stages 1 & 2 Unaware and Problem Aware (1:13)Problem Aware (2:59)Stages 3 & 4 Solution Aware and Product Aware (6:34)Example Case Study (8:42)Sta… Read More
2019-08-19 03:10
At the second edition of Advertising Week APAC held in Sydney recently, renowned marketing consultant Mark Ritson’s keynote address on Let’s Look at Effective Branding was a res… Read More
2019-08-06 05:20
Rapid changes in the way a consumer experiences your brand has meant that understanding the behaviour of your consumer is more complex and more important than ever.
This is where t… Read More
2019-07-25 06:57
From using keywords in your ad copy to prompting action with strong call to actions and utilising relevant ad extensions, marketing professionals have different approaches to helping their… Read More
2019-07-15 03:23
I was honoured to join thousands of search marketers from across the globe at SMX Advanced, Seattle, in June as a finalist for the Search Marketer of the Year 2019 award. As the search… Read More
2019-06-19 22:47
After months of planning and brainstorming, we’re thrilled and proud to announce the launch of the refreshed Reef website!
While it wasn’t easy bidding our old site goodbye… Read More
2019-06-11 06:01
Video Transcript:
When we talk about performance, we usually think about conversions, leads or sales. But often, you can gain a competitive advantage by working to improve metrics that… Read More
2019-06-07 00:57
Tax appeal is the most important campaign for our NFP clients. It’s a time to generate revenue when the generosity of the public is at its peak. But how exactly do you convince potenti… Read More
2019-05-22 01:28
Joel has been named as one of five finalists worldwide in the ‘Search Marketer Of The Year – Male’ category.
The team at Reef Digital couldn’t have asked for a bette… Read More
2019-05-09 03:29
With the inclusion of our remodelled Conversion Rate Optimisation (CRO) product here at Reef, it is a great time to look at this evolving area of marketing and why it is an increasingly impo… Read More
2019-04-09 09:00
There are a ton of great online advertising formats available to you.
From Search to Display, Social and Video, there’s something for every campaign objective.
To help you get a big pi… Read More
2019-04-04 02:57
Grant accounts are a powerful tool for not-for-profits (NFPs) to leverage Google search traffic and bring relevant, engaged people to your website. Until 2018, Google gave grantees $10,000 (… Read More
2019-03-04 21:00
20 years ago, Google began its quest to organise the world’s information and make it universally accessible and useful.
Since then, much has changed. The web has grown. Google’s… Read More
Why Your Google Analytics Engagement Report Could Be Inaccurate And Two Custom Metrics To Improve It
2019-02-27 04:27
Video Transcript:
The way you measure engagement in Google Analytics is potentially flawed.
In this video I’m going to explain how two engagement metrics you’re probably using… Read More
2019-02-11 19:14
When Google decides to publicly release the 164 page document they provide to hired contractors who evaluate search quality, SEOs should take notice.
Afterall, it’s not often such we g… Read More
2019-01-30 06:10
Thank You Bing! Two New Awards for 2019 🙂 🍾
It is with enormous gratitude and excitement that we announce some big news, just in.
Reef has won the Rising Star Award and… Read More
2018-11-29 21:05
It’s no secret that SEO is vital during website redesigns.
Why?
Because website redesigns are times of major change, and major change impacts SEO.
In this guide, your ability to protec… Read More
2018-10-23 21:00
Video Transcript:
If you’re like most brands, you’re working hard to improve your online visibility, reach the right audience and drive traffic to your website.
However getting… Read More
2018-09-27 04:30
Video Transcript:
If you’re a marketing manager in a nonprofit, you know that there’s high competition for donations and reaching the right people with the right message at the… Read More
2018-09-14 04:09
The top three positions on search engine results pages (SERPs) have always been the most coveted as these attract the highest clicks. But when Google rolled out featured snippets, or the ans… Read More
2018-08-22 02:28
Google’s Search Network has over time expanded its capabilities to target beyond keywords.
The search network has increasingly expanded it’s tool sets over the years – a va… Read More
2018-08-14 06:57
Today you are going to learn 6 tips for creating landing pages that convert.
These come to you from the fields of copywriting, neuromarketing and logical argument. They help you optimise fo… Read More
2018-08-13 01:53
When you’re a Not for Profit organisation (NFP), your story is your brand.
The most difficult content marketing challenge NFPs face is how to harness their brand power, their story, an… Read More
2018-08-07 04:01
We are enormously proud and thankful to be awarded the Google Ad Grants Certified Professional designation.
Joining just 9 other agencies globally, this achievement celebrates our longstandi… Read More
2018-07-12 22:45
“Let’s test it!”
If you work in marketing, you’ve heard this. A lot.
It’s a good idea. You can test things. You can make data-led decisions. That’s smart… Read More
2018-07-05 00:53
Recently, Google held a Bootcamp event at their office in Pyrmont for Shopping Advertising. It was a training event for those who are certified in Shopping Advertising and affiliated with an… Read More
2018-06-12 21:33
Personas are researched based representations of:
Who your buyers are
What they are trying to accomplish
What goals drive their behaviour
How they think
How they buy
Where they buy
Why they… Read More
2018-06-07 20:55
If you are a content marketer and you care about measurement, chances are that you want to know:
How far down each of your posts people are scrolling
Which links in your posts get the most c… Read More
2018-05-17 00:07
“61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority” – Hubspot
To do this, many will consider SEO services. And t… Read More
2018-05-17 00:07
“61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority” – Hubspot
To do this, many will turn to SEO agencies. And th… Read More
2018-05-03 19:11
To get the most out of your marketing budget and drive business growth, your digital marketing strategy needs to reach the right people at the right time and persuade them to take the next s… Read More
2018-04-23 01:18
As a multi-channel digital marketing agency, we spend a lot of time working across SEO, PPC, Display, and Social, with the aim of having these channels work together harmoniously to drive th… Read More
2018-04-16 20:36
At the start of the year, Mark Zuckerberg announced a news feed change and caused a big panic about the organic reach of posts.
According to the announcement, Facebook will prioritise posts… Read More
2018-04-06 01:07
If you use AdWords, you already know about keyword match types.
As keyword match types are a fundamental part of AdWords targeting, there’s not usually a lot of news about big changes… Read More
2018-03-20 23:49
Just as the early adopters of the internet had a competitive advantage, so do the early adopters of Artificial Intelligence (AI) today.
AI is playing a growing role in our day-to-day lives… Read More
2018-03-20 23:49
Just as the early adopters of the internet had a competitive advantage, so do the early adopters of Artificial Intelligence (AI) today.
AI is playing a growing role in our day-to-day lives… Read More
2018-03-06 21:35
Of the roughly 200 factors that Google uses to decide where to rank a site, backlinks (a.k.a links from other websites that point to you) are the most important.
Not surprisingly, studies by… Read More
2018-03-02 00:15
Keywords have always been important for SEO.
Search engines like Google have, from day one, relied on keywords to determine what we’re looking for when we search.
But, especially recen… Read More
2018-02-21 00:19
It is no doubt that AdWords is one of the most powerful digital marketing tools out there. It’s a wonderful channel for customer acquisition that allows you to measure the success of y… Read More
2018-02-21 00:19
It is no doubt that AdWords is one of the most powerful digital marketing tools out there. It’s a wonderful channel for customer acquisition that allows you to measure the success of y… Read More
2018-02-20 01:38
The biggest SEO challenge with blogging is not writing itself, but deciding what to write about for maximum impact.
Online marketing is a competitive game and it’s only natural for bus… Read More
2018-01-16 05:56
Writing great ads doesn’t always come from the same formula, but there are some important guidelines to consider, especially when aiming for conversions. PPC advertising pretty much ab… Read More
2018-01-08 00:48
Google AdWords is the world’s largest online advertising network and an integral part of many companies’ marketing mix. It has the ability to serve businesses – large and s… Read More
2018-01-03 08:35
The Google Grants program provides charities with up to 10,000 USD of media spend per month on AdWords, the largest search advertising network in the world.
This free advertising empowers no… Read More
2017-12-07 19:22
“Is my investment in Display advertising impacting my sales?” or “Is my Paid search campaign undervalued?”
These are the questions that have been bugging advertisers… Read More
2017-11-16 18:56
If you are a digital marketer, chances are that:
Your website is a vital part of your marketing mix
You strive to make the absolute most of every single visitor
You especially care about vis… Read More
2017-11-13 01:25
How do you find the best cafe in your area, or the nearest place to hire a bicycle when you’re on holiday?
Chances are you turn first to your trusty life partner, your smartphone, to p… Read More
2017-10-05 22:53
Time: 2 noon
Date: September 28
Location: The Reef Digital office
Vibe: Buzzy (even by Reef standards, trust me!)
Reason: Reef’s monthly social event!
The excitement was palpable as we… Read More
2017-09-18 23:19
This post is about upgrading your existing SEO strategy, so it’s ideal for you if you already have one.
If you are new to SEO strategy and looking for a step-by-step approach, please s… Read More
2017-07-11 03:37
We’re proud to announce that Reef Digital Agency is shortlisted for the 2017 Search Innovation Award by Google. The Premier Partner awards are held annually by Google to recognise &lsq&hell…Read More
2017-06-21 06:13
Content Marketing is a central part of a complete digital marketing strategy. It’s your opportunity to educate, entertain and share your perspective with your target audience during th… Read More
2017-05-09 23:48
SEO and PPC should work together. It’s crazy not to.
But because these two channels operate so differently, it’s easy to get caught up in one channel and its performance metrics… Read More
2017-04-04 02:33
Content Marketing is more than just jargon because great, useful, content can have a definite business impact.
But while this impact should be measurable, it’s not always easy to know… Read More
2017-04-04 01:50
It can be daunting when it comes to PPC optimisation and evaluation.
You never start from the same place and it can be easy to lose track of your optimisation history (without meticulously g… Read More
2017-04-04 01:50
It can be daunting when it comes to PPC optimisation and evaluation.
You never start from the same place and it can be easy to lose track of your optimisation history (without meticulously… Read More
2017-04-03 22:33
RIP [Exact Match]
Spelling snobs recoil in disgust for Google has forgiven the literary challenged by removing an option in the exact match settings. Google has made it compulsory for advert… Read More
2017-04-03 22:33
RIP [Exact Match]
Spelling snobs recoil in disgust for Google has forgiven the literary challenged by removing an option in the exact match settings. Google has made it compulsory for advert… Read More
2017-04-03 21:24
I love working within the Adwords interface, not only does the data challenge you on a daily basis but once in awhile it throws you a curve ball without warning and up pops a new Beta produc… Read More
2017-04-03 21:10
How does your AdWords perform? I mean, seriously?
In a Google dominated world, AdWords spend can be a significant part of your marketing budget. You’ve probably already spent a lot of… Read More
2017-03-14 09:56
Welcome to WordPress. This is your first post. Edit or delete it, then start writing! Read More
2017-03-06 04:26
Why do some digital marketing teams win?
It’s a big question.
And after serving hundreds of clients in the most competitive industries, the answer is becoming clear.
All other things b… Read More
2017-01-26 10:07
This is the short preview of the post that should be no more than 55 words long. It’s normally just the first paragraph (or almost) of the post.
As Google rolls out Expanded Text Ads f… Read More
2017-01-26 09:30
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed at luctus felis, sed varius orci. Curabitur quis quam rutrum, blandit neque et, feugiat nunc. In efficitur ipsum at ante placerat… Read More
2017-01-25 15:58
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam ac finibus risus, vel iaculis odio. Pellentesque in dapibus tellus. Fusce scelerisque gravida turpis, ac tempus turpis. Quisqu… Read More
2017-01-25 15:57
This is the short preview of the post that should be no more than 55 words long. It’s normally just the first paragraph (or almost) of the post.
As Google rolls out Expanded Text Ads f… Read More
2016-10-24 05:22
As Google rolls out Expanded Text Ads for AdWords users, it’s important to note that the additional characters you gain from Expanded Text Ads are just one focus area for capturing you… Read More
2016-10-20 22:47
I came across a good quote earlier today which, in conjunction with the latest Google announcement (more on this in a minute), prompted me to bring this important trend to your attention.
&l&hell…Read More
2016-10-16 23:25
While wielding cocktails at fabulous parties is a PR stereotype I won’t completely deny, many companies are still yet to take advantage of the new age of Digital PR and how it immensel… Read More
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