Paid ad Campaign or pay per click advertising system has become the advanced fashion being used for the online marketing. Famous as the term “PPC” the paid ad campaign is a sort of online advertising where the advertiser has to pay only when a user makes click on the ads. The ads are put on various renowned websites or search engines. That is why the abbreviation PPC is known as “Pay per click”

The factor that differentiates this campaign from other advertising campaigns is the interest of users. The paid ad campaign attracts the interest users only. To recognize a pay per click advertisement is very easy and it can be identified by it’s design. It may contain a headline/title followed by couple of text lines and the bottom is occupied by the URL. Most of the online users ask questions like why does a website allow other product’s ads to run? The answer is: the website that runs the ad, gets paid. The advertiser pays the website for allowing him a space to run the campaign.

When a user types in a keyword in search engines like Google, the search engines tries to find if there is any paid ad campaign running related to the keyword and it shows it in ranking. In this way the advertiser gets lots of traffic.

Which is the most popular network?
The renowned and mostly used campaign is Google Adwords. It lets you play the ads on the Google search engine. However there are also some other of this kind such as Bing and Yahoo. One of the latest network is Facebook. Though Facebook is not a search engines but a social network site and it lets the advertiser choose the target audiences based on the age and sex. Facebook charges some amount for this and in return the ad is viewed by a huge amount of traffic.

Being an efficient way to promote products or services, PPC is comparatively cheaper. It helps in three ways.

• It increases the search engine reputation and ranking.

• The traffic is abundant via PPC.

• You get targeted visitors only.

The last one is very important. The campaign calls for those visitors who love to see what special you are going to offer to them. The paid ad campaign is also important because it promotes instant visibility of your website/products. Anyone who owns a website/webpage can create an account and start the paid ad campaign.

To run the campaign successfully, there are many points that have to be considered by the advertisers. Proper research leads to better results.

• The correct/relevant keywords must be researched. The budget should also be considered when the keywords are being chosen. Low quality keywords must not be taken for the campaign.

• Here comes the term A/B testing. A/B testing is must when you are ready for the campaign. A/B testing tracks different campaign at one time and tells you which one is doing better. This can cost more but gives a better idea of which keyword is best for the campaign and it also compares the amount traffic for each keyword.

• Regular tracking of the campaign is must in order to know the progress. The leads coming through the campaign must be entertained accordingly.

Since there are lots of things involved in paid ad campaign, you may not be able to cover all of them. The reason may be lack of knowledge, experience or time. So there must be someone who can help you with this. Since these types of campaigns involved lots of money, expert hands are needed to handle them.