Marketers have fine-tuned activation methods that leverage digital platforms for direct-response campaigns. They’ve also largely replicated what worked in linear channels for branding campaigns. Parker Noren, Sr. Director, Programmatic Strategy & Optimization at MediaMath explains that it’s time to fully utilize programmatic for branding campaigns, instead of the old approach that embraced the lowest common denominator
Focus Your Brand Marketing on Problem-Solving, Not Demographics
Marketers have fine-tuned activation methods that leverage digital platforms for direct-response campaigns. They’ve also largely replicated what worked in linear channels for branding campaigns. Parker Noren, Sr. Director, Programmatic Strategy & Optimization at MediaMath explains that it’s time to fully utilize programmatic for branding campaigns, instead of the old approach that embraced the lowest common denominator