2019-08-07 19:05
Today, simply having a visually appealing website isn’t enough. If your site isn't bringing in leads, one of these five website mistakes may be the reason.
The post 5 Website Mistakes… Read More
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Liz Da Ponte blogs about the latest in social media, digital, SEO, marketing, and other topics in the headlines.
2018-01-13 21:56
Facebook's latest news feed changes will prioritize content from a user's family and friends. As a result, organic reach for businesses pages are expected to see further decline.
The post Fa… Read More
2017-09-05 12:07
Google has begun informing website owners that HTTP pages will start showing users security warnings. Learn what this means for your business' website.
The post Chrome to Start Showing Secur… Read More
2017-04-27 19:59
Heineken’s #OpenYourWorld ad reminds us that our differences don’t define us. A message Pepsi failed to grasp with its own commercial.
The post Heineken’s New Ad Warms Hear… Read More
2017-04-05 21:17
File this under, “What were they thinking?!” Pepsi’s latest commercial hit the airwaves yesterday and the backlash was immediate.
The post Pepsi Pulls Tone-Deaf Ad After So… Read More
2017-03-13 00:08
Two Ontario Realtors are embarrassed this weekend after some tweets went out on their accounts promoting real estate and including the #AmberAlert hashtag.
The post Realtors Embarrassed by #… Read More
2017-02-21 12:39
Being a marketer today means having to do a lot of writing – and not just of the email variety. Here are 3 tools to help make your content stand out.
The post 3 Awesome Writing Tools t… Read More
2016-12-07 13:41
When it comes to creating their digital presence, many small businesses today feel that it’s enough to just have a website and a Facebook page. But what many small businesses fail to r… Read More
2016-12-07 13:41
When it comes to creating their digital presence, many small businesses today feel that it’s enough to just have a website and a Facebook page. But what many small businesses fail to r… Read More
2016-10-13 01:46
La Carnita, a popular chain of Mexican restaurants in Toronto, sparked a social media storm after a Trump-inspired Instagram post. Someone at La Carnita thought it’d be a good idea to… Read More
2016-10-06 00:51
I’ve been thinking about blogging a lot lately. Mostly, I’ve been wondering about making layout changes to my website and whether its time to proceed with a new theme… Read More
2016-09-21 00:52
Managing a brand’s online presence is hard. I’ve said it before and I’m sure I’ll say it again many more times. We hear about social media fails all the time and I&rs&hell…Read More
2016-08-08 11:52
My very first corporate job after graduating from college was in the death industry. I worked as a marketing assistant at a national cemetery and funeral home company. I had paid my way thro… Read More
2016-01-23 17:04
Follow my blog with Bloglovin Sample text.
The post Bloglovin appeared first on Liz Da Ponte Read More
2015-12-27 07:46
Back in May, I was giving a presentation on using LinkedIn to help build your personal brand. Before I’d even gotten through my first slide, someone piped up from the audience, “… Read More
2015-10-29 02:26
One of the things I enjoy the most about what I do is being able to help small business owners excel online. Digital Marketing’s greatest benefit is that it levels the playing field be… Read More
2015-09-17 23:05
Image courtesy of Death to the Stock Photo Baader-Meinhof phenomenon. That’s the term to describe what happens when you first learn about something and then you start seeing it everywh… Read More
2015-08-21 01:31
SEO (Search Engine Optimization) is still one of the most misunderstood concepts in the digital space. A Google search for “What is SEO?” returns 287,000,000 results, so it&rsquo&hell…Read More
2015-08-01 00:15
Twitter is by far my favourite social media platform. Like many people, it’s my go-to source for news, especially the breaking variety. It was on Twitter that I first learned of Robin… Read More
2015-07-17 02:13
Working in the B2B space, I spend a lot of time on LinkedIn as that is typically the preferred social network of the audience I’m looking to engage with. With all of the time I spend o… Read More
2015-07-01 02:45
Twitter / @fiftyshadesUK I’m a big fan of Twitter chats. They can be really informative, help you find interesting people to follow and can go a long way to creating a sense of communi… Read More
2015-07-01 02:45
2015-06-18 02:01
Being a brand on social media isn’t easy. As someone who is responsible for a brand’s social media presence, I can tell you that it can be a pretty stressful job. Representing a… Read More
2015-06-04 18:11
I started using Google Chrome as soon as it was released. It immediately appealed to me with its sleek interface and speed. Compared to Firefox, it was like making the switch from a typewrit… Read More
2015-05-28 21:53
Facebook gathers a lot of data on its users and most people are aware of that. What most people aren’t aware of however is that by using Facebook’s mobile Messenger, they’r… Read More
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