In this day of high technology, we sometimes underestimate the power of the Business card. Although internet socializing is useful, it’s not quite the same as meeting someone and talking to them in person. When you meet people, of course, you’ll tell them all about the ebook you’ve written. Unfortunately, by the time they get home, they’ll be asking themselves, “What was the name of that ebook?” “What was that website address?” Your business card can help them remember.

Here are some tips to help you make the most of your business cards when you are marketing ebooks:

1. One of the most common mistakes people make with business cards is that they only put their business name and contact information on the card. Think about this card as a miniature sales letter.

2. Start with a short, punchy, attention-getting phrase that will sell your ebook. Focus on how your ebook can benefit the reader. For example: Discover the Secret of Losing 10 Pounds in 10 Days!

3. Make sure that you include your name and website address. You want to send people to your website because that’s where you’re selling your book.

4. Marketing ebooks means never giving out just one card. You want the word about your ebook to spread. If the person that you gave your business card to is interested in the topic of your ebook, there’s a good chance that he has friends that are interested also. If you hand him five or six cards, the next time he’s talking to one of his friends, he can pull out one of your cards and give it to him.

5. You don’t want to look cheap. People will equate a cheap-looking business card with a low-quality product. Business cards are relatively inexpensive, so don’t choose the cheapest, flat paper design. Pay a little more and get glossy ones that people will pay attention to. Put a memorable picture or graphic on it.

6. Use both sides of the card. It costs a little extra, but it is worth the price. What do you put on the back? Start with the name of your ebook. Then write and a one or two sentence sales pitch. If you have a book review or a testimonial from someone who has read the book, that is also very powerful. Offering a discount will encourage people to buy now.

7. Make it easy to read. Business cards are small so you need to make sure that people don’t need to squint to read it. Use a san serif font (like Verdana, which I’m using here). Once you’ve designed your card, make sure that the colors or graphic you’ve chosen don’t make the text difficult to read. The color of your text should contrast sharply with the background.

I like Vistaprint. I have used them many times. I like that you can experiment with different designs and preview them online. Their prices are great and the quality is excellent. Just click this link:
Business Cards