Keywords are an essential part of any SEO strategy. Keywords are the foundation of SEO. They tell search engines how to link a website’s content to the query being used by internet users. Keywords are not just a list of services or products for which a company wants to be known. These keywords can be used to describe solutions in a variety of ways. There are also thematic keywords that have changed how companies view their offerings and markets, how they rank, and how they structure and market their content. What is thematic relevance? A website’s organization and design can be based on a set of themes or categories. Thematic relevance is how you organize it. The main landing page focuses on one broad theme or overarching type. Each subsequent landing page will then focus on more specific information about the broad keyword. This leads to a narrower theme that runs back to the main theme. It is important to properly organize your website and get the attention of search engine algorithms. These algorithms crawl for content and rank you higher across all keywords within the theme. When a website is created for the first time, it can be used to determine its theme. This is the best time for a website to be created, since everything can be built around the main theme or narrower themes. When a website is redesigned, it can be used to implement thematic relevance and create a new organization. Website designers and content writers should consider this when designing websites. How are the Thematic Keywords Created? As the website is built using thematic relevancy, thematic keywords naturally develop. Thematic keywords are those that are related to the main theme. Thematic keywords develop as the theme becomes more specific for each page. If the website is all about books, then the main theme will be book. The landing page may link to pages for fiction, non-fiction, or kid’s books. The themes become more narrow from there. Non-fiction themes could include biographies, historical non-fiction, and autobiographies. These natural themes fit under the overall theme for books. The keywords are naturally created and used on subsequent pages. You can still use general keywords on your page, both long-tail and short-tail. These keywords are still important in SEO and can be used to improve the website’s ranking. However, the thematic keywords develop over time and support the website’s main theme, which allows it to rank higher. What is the difference between general keywords and thematic keywords? It was important to create a list of keywords or targeted terms in the past. They could be placed anywhere on the site at first. The best practice for SEO was to include keywords in the content of the site. This allows them to fit in naturally. Google actually encourages organic search and penalizes websites who use shortcuts or tricks to plug in keywords as many times as possible. However, search engines have changed. Searchers don’t just type in keywords that they are interested in learning more about. Instead, they type in entire phrases, abstract descriptions, questions, and more. They don’t have to match their queries exactly with the content or keyword they are actually looking for. Search engines can now automatically contextualize the queries of internet users to provide them with the most relevant results. This is done by looking for content that is thematically related to a query and not just a text-for–text copy. This is because thematically relevant content anticipates, accommodates, and is highly ranked. Although thematic keywords might not match exactly what was entered by the searcher, search engines use AI algorithms to find the most appropriate content. Search engines don’t need to match keywords exactly or very closely. Instead, they can match the general idea using context. The context is derived from related text, links, pages, and other pages on a website that all belong to a consistent theme. Use A Hierarchical Listing As A Content Foundation It is essential to have a well-structured page with high-quality, theme-oriented content in order to rank highly in search results. You can use thematic relevance to build the foundation of your website. Additionally, you can add content to pages that include thematic keywords. This will help increase the website’s ranking quickly as search engines can see the website’s content and offer searchers useful information. The landing page is the first step in incorporating thematic relevance. The landing page should be focused on the website’s main theme. The landing page should be focused on the main theme of the website, such as books. The page will then link to pages with more detailed information such as fiction, non-fiction, and kid’s books. Each link links to a different layer. Start with books and move on to children’s books. Then drill down into picture, chapter, educational, and activity books. This gives you an idea of how thematic material will become more specific as it expands deeper and further into the website hierarchy. This hierarchical list allows website visitors and search engine algorithm to quickly find relevant content that matches a specific need. Search engines will examine the whole website to determine its overall theme. It’s easier for search engines to find your website if you plan it well. The website will rank higher for both the overall theme and more specific keywords on each page. Create Content for Thematic Keywords Once the layout of your website is established and you have a hierarchy of thematic keywords, you can add content to the pages. Search engines want to provide searchers with more relevant and useful information, so websites that contain well-written, researched content will rank higher than those that only include generic information or lists. The hierarchal list is a great way to increase the quality of your website’s content. Blog posts can include thematic keywords and link to related content. A blog post on great nonfiction authors might include the theme of nonfiction books. The link to the nonfiction books page will […]