“The main difference between a Dofollow or a Nofollow hyperlink is that a Dofollow URL passes PageRank signals (some refer this as SEO/link juice), while a Nofollow Link doesn’t.” CMO of RunRepeat. The difference lies in the way the Google algorithm treats each hyperlink   stated that technical differences only exist between Nofollow and Nofollow links. “A Nofollow link contains a small tag in the code (rel= “nofollow”), Ronto explained.   This tag informs search crawlers that the link should not affect PageRank. Wulfe stated that humans can still interact with the linked link. This is an algorithm distinction.   The links function the same, but Google views them differently depending upon the tag. As you might have guessed, Dofollow links are more valuable than Nofollow.   What is PageRank? How does it affect Dofollow Links?  Google considers a web’s PageRank to be its overall value. “PageRank signals” are points that Google and other search engines use to determine if a page is valuable or contains valuable information.   Pages with a higher PageRank are more likely to rank higher in search engine results pages. Pronto continues, “There are many factors that can help a page rank well in search engine results pages (SERPs), but links are precious and [a] core cue for the search engines to the search engines to find worthy information.”   CMO of Effective Spend further explains, “When a highly ranked website links to a lower-ranked site with a do-follow link, they are passing along their ‘link juice,’ boosting the value of the lower-ranked website’s value to the search engine.” A Dofollow link of high quality is more valuable to the lower-ranked website.   These fundamental differences make a DoFollow a better link than a NoFollow one when you’re building backlinks to your website. Websites need no-follow links, even though do-follow links can be important for SEO.   Do You Still Need Nofollow Links?  “Nofollow links still have value” Even though they don’t count towards PageRank, search crawlers still notice them. “A site with zero Nofollow links.” “could indicate that there is something suspicious or spammy going on.   ” This is because sites naturally gain No-follow links over time. Websites can use Nofollow hyperlinks to avoid being associated with spammy sites but still link to valuable information for their readers.   Sponsorship is another reason to use Nofollow links. Dofollow links are used by many high-quality websites when they’re paid for linking to other sites. However, they default to Nofollow links for links that are not sponsored, so they don’t give away their link juice.   You want to make sure that a portion of your website’s backlink profile is Nofollow so that you can get backlinks only from high-quality websites. This will signal to search engines that your site does not spam Dofollow links.   How to Effectively Create Dofollow and Nofollow Link “Every website should strive to create high-quality Dofollow hyperlinks.” The easiest way to find Dofollow links is by searching for mentions of your brand in the content on other websites. Reach out directly to the site owner or author to ask if they would be open to adding a Dofollow backlink on your website. There’s a good chance that the author or site owner will be available to your request if the content mentions positive things about your brand. Wulfe stated that a second, more complicated method is to search your competitors’ backlinks using Ahrefs. If you find that your content is superior to the competitor’s, you could ask them to change their Nofollow link to your website instead. You may also be able to get your brand included in a listicle that mentions competitors. Although it may not be the most successful method of obtaining Dofollow backlinks, it is another way to get high-quality Dofollow links.   When it comes to linking buildings, There are no easy or quick ways to create quality backlinks. Google is constantly updating its SEO algorithms, so the best backlinking techniques are continually changing. The number one way to get backlinks is to create great content people will want to link to. Search engines will rank your website based on the value of your content. It is sensible to concentrate on quality content to gain Dofollow and Nofollow backlinks. However, many websites find it challenging to generate valuable content consistently. This is why link building can be so hard.